Marketing Data Analyst (Associate) - SGA Inc.

Tampa, FL 33607

About the Job

One of SGA's major insurance industry clients, located in Tampa, FL, is looking for a Marketing Data Analyst (Associate Level) for an FTE/Permanent position. This individual will be a part of the Customer Programs Direct Mail & Email strategy team, from campaign development through execution and monitoring. This role necessitates a hard-working individual with analytical skills, attention to detail, and an attitude of seeking continuous improvement. Prior direct mail experience is helpful but not required. This is a unique opportunity to be a part of a small team doing big things.

This position involves a hybrid work schedule, working remotely: Monday & Friday; on-site: Tuesday, Wednesday, and Thursday.

Drive channel strategy and growth through data & analytic insights. Present findings and recommendations to marketing leadership.
Use critical thinking to conduct post-campaign evaluations. Develop and present recommendations on performance trends and test & learn results.
Manage data driven execution of Direct Mail & Email campaigns: from strategic planning to production hand off.
Lead the planning, forecasting and variance analysis for Direct Mail and Email cross-sell & up-sell campaigns and strategic initiatives
Collaborate closely with internal (Compliance, Content, Creative, Campaign Database Management & Product Strategy) and external (Production & Print vendors) partners to understand business needs, ensure high execution quality, overcome challenges and deliver results.
Partner with Digital and Telesales teams on cross-channel marketing opportunities.
Provide Mail Plan overviews in business forums. Will interact with client leadership and external vendors.

Requirements:

Bachelor's Degree in Marketing, Business Administration, Operations, Information Systems or another quantitative field preferred
3+ years related experience required
Strong quantitative skills, Microsoft Office Suite and database/query applications knowledge (SQL/R)
Knowledge of database structure, queries, and reporting techniques
High degree of responsibility for leveraging database querying, analyzing data, summarizing results. End user Business Intelligence software experience (PowerBI, Tableau, MicroStrategy etc.) is a plus.
Ability to navigate data and apply it in support of making valuable customer-focused strategic decisions, to drive growth and innovation in the channel
Ability to apply quantitative analysis and critical thinking to solve complex and time sensitive issues. May need to handle multiple concurring priorities with minimal guidance.
Requires a motivated professional with a passion for data and high degree of intellectual curiosity.
Ability to manage data driven Direct Mail & Email Marketing campaigns and performance monitoring across multiple segments and products
Ability to work collaboratively with their supervisor to recommend more efficient procedures for campaign management & execution and implement them.
Excellent written and oral communication skills are required. This position provides information on timelines, deliverables, testing, and results to various stakeholders, both inside and outside the organization.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com/ .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company EEO page to request an accommodation or assistance regarding our policy.

Source : SGA Inc.