Marketing Copywriter - University of New Haven

Who we are:

The University of New Haven, founded on the Yale campus in 1920, is a private, coeducational university that has been recognized by The Princeton Review and U.S. News & World Report for academic excellence. Located between New York City and Boston in the shoreline city of West Haven, the University is a diverse and vibrant community of nearly 7,000 students from across the globe.

The Marketing copywriter will reside in the Office of Marketing & Communications and report to the Associate Director of Marketing and Communications. This position supports the University’s institutional and enrollment-based marketing efforts by providing overall copywriting and content support to the Marketing & Communications Department. The marketing copywriter is charged with creating engaging and intentional copy across various platforms for both internal and external audiences. ?

You are:

• Able to thrive in a high-energy environment, managing tight deadlines and shifting priorities

• Able to tailor the style of writing to reflect the university’s voice and tone

• Able to interact with a wide range of people at different levels of an organization

• Detail-oriented, with excellent spelling, grammar, and punctuation skills

• Able to travel and represent the University when necessary

• Committed to diversity, equity and inclusion

You will:

• Write and edit copy and content across all channels, including marketing collateral such as enrollment related brochures, invites, and viewbooks, digital and print advertising, social media and web content as it relates to enrollment

• Interview and work closely with faculty and staff on print and digital content. Gain approvals from multiple departments when needed

• Write brilliant and engaging headlines for advertising campaigns. Write copy for related landing pages and follow up email communications

• Maintain and suggest edits to editorial guide

• Craft messaging that appeals to prospective high school and graduate students along with their families

• Help with marketing and communications department projects and goals as needed

• Provide support to student workers as needed

• Support overall institutional goals and perform other duties as assigned

You need:

• Bachelor's degree in journalism, marketing, communications, or related field

• 3-5 years of writing and editing skills in a higher education, marketing/advertising agency, or similar environment

• Valid driver’s license

• Experience with creating, writing, editing, and posting content to websites, social media, and/or email campaigns

• Excellent interpersonal skills

• Strong organizational and analytical skills, with demonstrated ability to assess complex situations and facilitate solutions in a collaborative manner

• Experience with writing video scripts is a plus

What’s In It For You:

• Health & Welfare Programs: Employees and their eligible family members, including spouses and dependent are eligible for Medical, Dental, Vision and Life Programs.

• Wellness & Fitness: On-campus Recreation and Fitness Center for employees and families; Employee Assistant Progra

• Commitment to Educational Excellence: Tuition assistance for employees and eligible dependents; Tuition exchange opportunities

• Employee Discounts on products, services and educational opportunities

• Work/Life Benefits: Generous paid time off programs; progressive paid holiday schedule (including holiday break between Christmas and New Year’s); 4 weeks of parental paid leave; flexible work schedules including summer hours where applicable