Marketing Copywriter - Planned Parenthood of Orange and San Bernardino Counties

Additional Comp Info:Salary based on experience. Overview:

Planned Parenthood of Orange and San Bernardino Counties has a full-time opportunity for a Marketing Copywriter in Anaheim, CA.

 

The Marketing Copywriter is a creative thinker with a strong command of language and the ability to craft compelling copy that resonates with our target audience. As a Marketing Copywriter, you will be responsible for developing engaging content for various marketing channels, including but not limited to website copy, blogs, social media content, email campaigns, advertising, and marketing collateral. You will work closely with the Marketing team to ensure that all content is aligned with our brand voice and messaging strategy. This position will report to the Marketing Project Manager, will be highly visible, and will work in close collaboration with multiple stakeholders across platforms and functions.

 

At PPOSBC, we understand the importance of a well-rounded benefits program and are dedicated to providing you with unique benefits that meet the needs of you and your family. We are proud to offer a range of plans that help protect you in the case of illness or injury including:

• A competitive benefits package including medical, dental, and vision coverage for you and eligible dependents, life insurance, and long term disability. 
• Benefits coverage starts after one full month of employment!
• Generous vacation, sick, and holiday benefits!
• Generous 401(k) matching contributions and more!
• To view our detailed benefits guide, please visit our career site at www.pposbccareers.org

 

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the overall knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

 

Minimum Education:

• Bachelor's degree in Marketing, Communications, English, or related field.

Minimum Work Experience:

• Minimum of 3 years of proven experience as a marketing copywriter, preferably in a similar industry/sector.
• Strong portfolio showcasing a variety of marketing content (e.g., website copy, blogs, social media content, email campaigns, advertising).
• Excellent writing, editing, and proofreading skills with impeccable attention to detail.
• Proficiency in SEO best practices and keyword research tools.
• Ability to work effectively and manage multiple projects simultaneously.
• Strong communication and collaboration skills with a proactive and positive attitude.
• Experience with data analysis and reporting tools is a plus.
• Being a creative visual thinker, brainstorming with a team, and proposing unique solutions
• Ability to manage time effectively, work independently, and meet deadlines
• Ability to build relationships and work collaboratively with people from varying backgrounds and areas of expertise
• Proficient with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Organized and process-driven, familiarity with Trello or other project management tools a plus
• Equal understanding of Apple and Windows platforms

Language Requirements/Preference:

• Bilingual (Spanish) a major plus.

Agency Standard Requirements:

• Strong commitment to quality healthcare and excellent customer service is required
• Must thrive in a fast-paced, rigorous environment with changing priorities
• Ability to meet deadlines and work under pressure
• Must demonstrate high-level computer skills including Microsoft Word, Excel, Outlook
• This position may require travel to other sites and locations; if using a personal vehicle to meet this requirement, a valid CA driver’s license and current auto insurance in compliance with the minimum requirements of CA vehicle code are required
• Abortion patients are cared for at each of our health centers and in part through the administrative, support, and other non-clinical services provided at all PPOSBC locations and by all PPOSBC employees, and supporting these critical services is an essential job duty and fundamental responsibility of all employees.

Responsibilities:

Essential Functions: Essential functions encompass the required tasks, duties, and responsibilities performed as part of the job and the reason the job exists.

• Develop creative and engaging copy for marketing materials, including website content, landing pages, service descriptions, blogs, social media posts, email campaigns, advertising, and marketing collateral.
• Develop content strategies that align with our brand identity, target audience, and marketing goals in collaboration with the marketing team.
• Conduct thorough research on industry trends, competitor strategies, and target audience preferences to inform content development.
• Review, edit, and proofread all content to ensure accuracy, consistency, and adherence to brand guidelines.
• Autonomously optimize content for SEO to improve organic search rankings and drive traffic to our digital platforms.
• Stay up-to-date with best practices in content marketing, copywriting, and digital marketing trends.
• Monitor and analyze the performance of content across various channels and make data-driven recommendations for improvement.
• Work cross-functionally with other teams, including creative, digital, and project management, to ensure cohesive messaging and branding.
• Establish and maintain solid relationships with cross-functional departments and colleagues to determine project specifications.
• Coordinate approvals and communicate effectively during all steps of a project.
• Maintain the server and upload most up-to-date files and projects.
• Ensure brand consistency in trademark and tone. 

Non-Essential Functions:

• Other duties as assigned.

 

PHYSICAL REQUIREMENTS:

The physical requirements of this position are identified below.  Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position.

 

 

CORE COMPETENCIES – WE CARE:

• Welcoming: Anticipates customer requirements and gives high priority to customer satisfaction and service.  Handles problems quickly and efficiently.  Maintains a pleasant, positive and professional approach. Embraces opportunities to help team members, stakeholders, and other departments.
• Equitable: Creating equitable access and opportunity for all through education, practicing inclusive behavior, elevating others’ voices, creating spaces for honest conversation, and listening without judgment.  Values and uplifts our collective diversity within in our agency.
• Confidential: Respects the information shared by our patients, employees, and vendors and maintains appropriate confidentiality.  Follows all policies and laws that protect private & privileged information.
• Accessible: Is available and approachable to others, open-minded, fair and non-defensive.  Appreciates constructive feedback and is a team player.  Demonstrates good listening skills.
• Respectful:  Values diversity and treats everyone with dignity and courtesy.  Dependable and courteous of other people’s time and commitments.
• Empathetic: Demonstrates interest and understanding in other people’s feelings, attitudes and reasoning.  Maintains an open and non-judgmental demeanor that is patient, flexible, and understanding.

Disclosures:Planned Parenthood/Orange and San Bernardino Counties is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, equal pay, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military, veteran status or any other federal or state protected class. We are committed to building and maintaining an inclusive workplace that values diversity, equity, and inclusion.Minimum Salary Range:USD $71,970.00/Yr.Maximum Salary Range:USD $86,938.00/Yr.