Marketing Coordinator - Aurora Sewing Center
Williamsville, NY 14221
About the Job
Seeking a creative, fun, energetic full-time Marketing Coordinator with three or more years' of full-time experience.
Interested in working and integrating within our fun, friendly, customer-focused environment, and working with our sales team, while being rewarded for driving growth - then this is the role for you!
We are looking for skilled digital marketer with solid experience who is interested in driving growth and extending our reach. This person will be responsible for creating, managing and delivering innovative marketing and promotional materials, web and social media management, including content creation for our niche high-end sewing business.
Aurora Sewing Center, is a family-owned all-things retail home-hobbyist sewing business with three retail store locations and ecommerce, celebrating over 45 years serving Western New York.
Interested in working and integrating within our fun, friendly, customer-focused environment, and working with our sales team, while being rewarded for driving growth - then this is the role for you!
We are looking for skilled digital marketer with solid experience who is interested in driving growth and extending our reach. This person will be responsible for creating, managing and delivering innovative marketing and promotional materials, web and social media management, including content creation for our niche high-end sewing business.
Aurora Sewing Center, is a family-owned all-things retail home-hobbyist sewing business with three retail store locations and ecommerce, celebrating over 45 years serving Western New York.
This Marketing Coordinator is a self-starter, detail-oriented, team player looking to understand and integrate within our business with the ability to manage multiple projects through excellent time management. This role is ideal for a well-rounded individual with the ability to produce independently, with solid experience in; digital content creation, video creation, social media platforms, ecommerce, and advertising.
This role requires a creative person that can dig-in, explore and become efficient within our state or the art platforms, ideally with a creative career interest in sewing, quilting and/or embroidery. This hands-on person doesn’t mind periodic physical work while coordinating events. He/she can take direction from others, successfully work within a team, while creating a friendly environment and positively interacting with customers.
Role & Responsibilities:
This role requires a creative person that can dig-in, explore and become efficient within our state or the art platforms, ideally with a creative career interest in sewing, quilting and/or embroidery. This hands-on person doesn’t mind periodic physical work while coordinating events. He/she can take direction from others, successfully work within a team, while creating a friendly environment and positively interacting with customers.
Role & Responsibilities:
- Create and implement promotional advertising pieces aligned with our core vendor’s national programs and our business strategy.
- Coordinate promotional advertising with e-mail, social media, web site and other marketing mediums.
- Effectively use Adobe Creative Suite to produce brochures and videos.
- Create and manage digital assets, including; video, photos, social media posts, in-store signage and website use to deliver a consistent and concise message.
- Design and source print collateral including; direct mailers, brochures, class programs, postcards, in-store flyers/signage, business cards, and newsletters.
- Secure branding standards and digital assets from vendor portals for design, creation or modification and use through all marketing channels.
- Manage our web site content, improve SEO and conversion rate by keeping content fresh including (products, classes, events, services, ad-words, etc.), and pursue continual improvements.
- Mediate customer communications through; Facebook, Instagram, web, email, Google Business pages by responding to inquiries and reviews.
- Create dynamic e-mail marketing pieces and social media posts with drip-feeds, linked to our website.
- Manage our online video class process.
- Establish and operate to a marketing campaign plan.
- Collaborate with other team members to gain an understanding of our niche sewing industry.
- Market and support our periodic sewing programs, exhibits and events.
- Explore advertising opportunities within budget.
- Identify metrics to measure and drive improvements on both efficiency and campaign success.
- Establish and leverage positive vendor relationships for resourcing, ideas and sourcing.
- Reports directly to owners.
Skills and Qualifications:
- Initiative
- Project and Time Management
- Planner
- Creativity
- Understand the Customer
- Process Improvement
- Team Player
- Marketing platform research
- Investigate new platforms, and peel back the onion to implement improvements.
Education & Experiences:
- Highly creative with experience targeting audiences and devising marketing campaigns and flows to engage, inform and motivate.
- Proven full-time work experience of 3 or more years full-time with digital marketing and asset creation, photography, video creation, web site management.
- Solid in a variety of programs within Adobe Creative Design.
- Solid copywriting capability.
- Solid website and SEO knowledge.
- Successful experiences with management of social media platforms and advertising.
- Experience with A/B and multivariate promotions.
- Bachelors in Marketing or related field.
Location:
This role is primarily based at both our Williamsville, NY and East Aurora, NY store locations. Occasional visits to our Victor, NY location for special events and programs with others.
Typical Schedule:
Mon. to Fri., 9am to 5:30pm
Benefits:
- Health insurance
- Dental, & Vision insurance available
- Retirement program
- Vacation Time
- Sick time
- Performance Incentive
- Employee discount
If this role sounds like it is for you, share why in a cover letter and your portfolio of digital assets.
To learn more: https://www.aurorasewingcenter.com/
Source : Aurora Sewing Center