Marketing Coordinator - Insight Global

One of our top clients is looking for a Marketing Coordinator to join their team 5 days/week in Westlake Village, CA! The Marketing Coordinator is responsible for writing and editing the organization’s marketing content including, but not limited to paid and press releases, executive bios, ads, emails, blogs, ancillary product materials and social media posts that align with the company’s overall goals and initiatives. As the Marketing Coordinator, you will assist with strategy, research, content curation and scheduling of social media posts across a number of platforms including, but not limited to Facebook, Instagram and LinkedIn.

Must Haves:

• Bachelor’s degree in Public Relations, Marketing, Communications, or a related field
• 1 - 2 years of related experience in copywriting and editing, social media marketing, community management and PR agency experience is a plus
• Passionate about marketing in the digital world
• Excellent communication, presentation, writing and editing skills, along with a clear understanding of AP Style

Responsibilities Include:

• Complete writing projects, meet deadlines and follow content requirements in terms of brand style and project specifications
• Draft press releases utilizing AP Style, executive biographies, award submissions and any other PR communication materials needed
• Write copy for emails and paid/organic social media ads using branded tone of voice
• Monitor and reply to inquiries received through social media channels and review channels (reviews, comments, likes, mentions, etc.)
• Engage with key audiences to build and nurture online communities and increase brand presence
• Respond to all social media inquiries within the hour it has been received to establish an expeditious presence and deftly handle sensitive community interactions
• Collaborate with external vendors to ensure content flows properly according to brand accuracy
• Edit content to ensure voice, grammar and style are accurate and follows the marketing style guide
• Work cross functionally with internal partners to understand business objectives in order to communicate effectively with customers
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content and lead generation.
• Perform other related duties as required and assigned
• Demonstrate behaviors which are aligned with the organization’s desired culture and values