Marketing Coordinator - Alabaster Co

Company Overview: Alabaster Co is a leading brand specializing in beautifully designed Bibles and books for the Christian market. We pride ourselves on our hard-working, fast-paced, and innovative culture. Our tight-knit team is dedicated to excellence and driven by a passion for creating meaningful and impactful products.

Role Overview: We are seeking a highly skilled and experienced Senior Marketing Coordinator to join our team. This role is crucial in ensuring customer satisfaction, loyalty, and long-term engagement. The ideal candidate will have a strong background in retention marketing, a proven ability to develop and implement effective marketing strategies, and a passion for enhancing the customer experience.

Key Responsibilities:

• Develop and execute comprehensive retention marketing strategies to increase customer loyalty and lifetime value.
• Manage and optimize email marketing campaigns, including segmentation, personalization, and automation.
• Implement and manage SMS marketing campaigns to engage and retain customers.
• Oversee the loyalty program to incentivize repeat purchases and long-term engagement.
• Manage the Tapcart app to enhance the mobile shopping experience and drive customer retention.
• Collaborate with the content team to create engaging and relevant content for retention marketing initiatives.
• Utilize data analytics to track and report on retention metrics, identifying trends and opportunities for improvement.
• Oversee customer feedback programs and analyze feedback to identify areas for improvement.
• Work closely with customer service to address and resolve customer issues promptly and effectively.
• Conduct market research to stay informed about industry trends and best practices in retention marketing.
• Develop and manage a calendar of retention marketing activities and ensure timely execution.
• Lead the overall retention strategy for the company, ensuring alignment with broader business goals.
• Develop long-term plans to improve customer loyalty and reduce churn.
• Create and implement innovative retention programs that leverage new technologies and platforms.
• Establish and maintain relationships with key stakeholders to support retention initiatives.

Location and Work Environment:

• Hybrid work model: 2 days in-office per week, remaining days remote.

Initial Engagement:

To ensure the best fit for both the candidate and Alabaster Co, this role will start as a part-time position for the first three months. This trial period will allow us to mutually assess the fit and performance before transitioning to a full-time role. We value making thoughtful and deliberate hiring decisions, especially as a small team.

Requirements

• 1-3 years of experience in online marketing or a related field.
• Strong proficiency in email marketing platforms, SMS marketing tools, and CRM systems.
• Experience with loyalty programs and mobile app management (Tapcart preferred).
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management skills and attention to detail.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

Health Benefits:

• Exceptional health coverage (medical, dental, vision) with 99% of premiums covered by us, starting from your first month.

Retirement Savings:

• A 401(k) plan with a 3% salary contribution from us, enroll after six months.

Stipends & Discounts:

• Enjoy various stipends for work and wellness, and a generous 85% discount on company products.

Generous Time Off:

• Holidays: Enjoy 12 days of holiday leave to relax and celebrate.
• Paid Time Off (PTO): Take advantage of 168 hours of PTO for vacations, personal days, or that much-needed break.
• Sick Leave: We provide 64 hours of sick leave to take care of yourself when you're not feeling your best.