Marketing Coordinator - Riega Foods

Summary:

Riega Foods, LLC is a family owned and operated organic herb, spice and spice blend manufacturer in Kansas City, MO.  We’re a fast-growing company looking for a Marketing Coordinator to join our dynamic team.  The Marketing Coordinator will play a key role in driving brand awareness and customer engagement.  This role will participate in implementing our company’s marketing and brand engagement strategy under the direction of the President and with collaboration from the Director of Retail Sales and Director of Industrial Sales.  The ideal candidate will be organized, creative and comfortable working in a fast-paced environment while wearing many hats.

Essential Duties and Responsibilities:

• Actively participate in the development and execution of marketing campaigns across multiple channels, including digital, social media, influencer, email, retailer and traditional marketing, from concept to completion
  • Utilize digital marketing techniques, including SEO, PPC and social media advertising to enhance online presence
  • Coordinate and manage content for our social media platforms, ensuring brand consistency and engaging our audience
  • Identify and manage relationships with influencers, bloggers and brand partners to amplify the brand’s reach
• Lead the creation of marketing materials, including emails, social media posts, pitch decks, product packaging, point-of-sale displays, website content, and promotional materials
• Engage with customers across various platforms in a timely and professional manner, providing product information and addressing any concerns or feedback
• Assist in updating and maintaining the company’s website, ensuring accuracy, functionality and optimal user experience
• Help with event planning and logistics for trade shows, industry events, consumer outreach, product launches, and employee outreach, including booth setup, promotional materials and coordinating with vendors
• Track and analyze marketing performance metrics, providing insights and recommendations for continuous improvement
• Assist with market research to identify trends, consumer preferences and the competitive landscape
• Act as the primary point of contact for external marketing vendors, agencies and partners to ensure alignment with company goals and effective execution of marketing initiatives
• Manage project timelines and ensure that all marketing efforts are executed within deadlines and budget; manage and execute new product launches by ensuring coordination between all internal and external stakeholders
• Provide administrative support on marketing related activities, including scheduling meetings, organizing marketing materials and sending samples to prospective customers

Position Type and Expected Hours:

This is a full-time, in-office, and exempt position.

Travel and Remote Work:

Travel will be required at times for trade shows, collaborations, and other marketing events.  Work will be performed primarily on-site at Riega Foods’ Kansas City, MO offices during normal business hours.  Occasional remote work during normal business hours may be permitted with advance notice and supervisor approval, based on business needs. 

Education and Experience:

• 4-8 years experience in Marketing, Communications, or related fields. CPG industry experience preferred, but not required.
• Bachelor’s degree in Marketing, Graphic Design, Communications, or similar field.
• Strong knowledge of digital marketing platforms (social media, email marketing, paid ads, etc.).
• Proven track record of developing and executing successful marketing campaigns.
• A self-starter, quick to learn new skills, and able to proactively identify new opportunities.
• Entrepreneurial spirit and intellectual curiosity.
• Excellent organizational skills with an attention to detail, able to juggle multiple tasks and prioritize appropriately.
• Clear communicator, in both verbal and written interactions.
• Ability to work independently with minimal supervision.
• Creative thinker with a passion for innovation and brand development.

Compensation:

Competitive salary and benefits package offered, including health insurance and 401k.