Marketing Coordinator - iMPact Business Group

Our Client, a Public Utility that provides natural gas and electricity to the majority of Michigan's 10 million residents is seeking a talented and self-driven individual for needs serving in the role of Marketing Coordinator.

DUTIES:

Marketing Coordinator will work collaboratively with internal and external stakeholders, experience design, sales, and other functions across the company to assist in the on-time coordination and execution of marketing activities set in the strategy by the product marketing mgr. The coordinator will also be responsible for entering and tracking marketing assets through the development and review process using the company's project mgmt. system. This position will assist in other ad hoc marketing activities in support of the product marketing team goals.

• Manage on-time execution of all marketing activities and campaigns including advertising, direct marketing, sales promotions, events, sponsorships, and more.
• Collaborate with the product marketing manager and agencies on the development and execution of go-to-market plans, communication plans, creative & messaging concepts aligned to the products value proposition, goals, and brand guidelines. 
• Develop reports and presentations of post campaign analysis to include recommendations when applicable. Compiling and processing of financial information such as invoices and budget spreadsheets. 
• Coordination, review, and trafficking of marketing projects in the company's project management system. Submission and coordination of identified research or data request to include gathering of required business information.

Skills Required: 

• Bachelor's degree in Marketing, Economics, Communications, Business, or related field or applicable work experience.
• 2-5 years of overall relevant work experience.
• Excellent program/project management skills, and proven experience in marketing communications and coordination of creative content. 
• Ability to coordinate efforts cross-functionally to achieve positive end results. 
• Superior analytical, organizational, and time management skills. 
• Demonstrate ability to self-motivate and independently take the initiative to solve problems.
• Deep knowledge of marketing communications and coordination of creative content

Skills Required: 

• Bachelor's degree in Marketing, Economics, Communications, Business, or related field or applicable work experience.
• 2-5 years of overall relevant work experience.
• Excellent program/project management skills, and proven experience in marketing communications and coordination of creative content. 
• Ability to coordinate efforts cross-functionally to achieve positive end results. 
• Superior analytical, organizational, and time management skills. 
• Demonstrate ability to self-motivate and independently take the initiative to solve problems.
• Deep knowledge of marketing communications and coordination of creative content