Marketing Coordinator at ARMINA STONE

BRAND MANAGER

• Manage and monitor “ARMINA” (Armina Stone – Armina Casa) brand to ensure quality and consistency

• Develop partnerships and collaborations for marketing to increase brand awareness
• Collaborate with Marketing Director to develop marketing strategies and execute marketing campaigns to drive brand awareness in Miami market

SOCIAL MEDIA MANAGEMENT

• Create weekly/monthly content calendar for weekly meetings with Marketing Director
• Identify top influencers in Miami and create collaboration opportunities
• Regular social media postings on specified platforms 5-6 times per week to Instagram & Facebook
• Post and monitor social media platforms including Linkedin, Pinterest, Twitter

• Post quality videos to YouTube and manage site
• Create original content through photography, video, graphic design, and copywriting
• Create giveaways
• Manage and create weekly or monthly posts for Magazines (Florida Design, Luxe Magazine and etc..) platforms

• Co-create content with Armina Miami ambassador/spokesperson (Alena Capra) for

Instagram/Facebook and other platforms

• Respond and expedite inquiries from social media platforms
• Attend events to capture content

PHOTOGRAPHY/VIDEO

• Conceptualize, manage and direct photo and video shoots
• Conceptualize, manage and produce video series Armina Stories, Countertops 101, Sale Promotions, Event Recaps, Commercials

• Capture project installations, promotional events, weekly stone inventory and other locations that can be used as social media and website content

• Coordinate and produce project shoots with customers
• Write copy/script for shoots when needed

PODCAST PRODUCER

• Manage booking guests for podcast
• Produce episodes with Armina host by researching and preparing topics and questions/ prep for posting on social media and YouTube

WEBSITE MANAGEMENT

• Monitor and update Armina Miami websites including stone inventory
• Populate photography and videos when needed
• Virtual Tour video
• Correspond with web designer
• Troubleshoot
• Create landing pages for ad campaigns if needed

PRINT ADVERTISING/MARKETING COLLATERAL

• Collaborate and execute creative for ad campaigns, promotions, print ads, banners, bus

shelters, truck wraps and billboards

• Coordinate print ads with designer and submit to publications to meet deadlines
• Liaison with publications and agencies
• Monitor all digital & print marketing materials to ensure consistent branding

RADIO

• Write scripts for radio spots
• Coordinate ad runs and schedules with radio rep

DIGITAL PAID AD CAMPAIGNS & DIGITAL MARKETING

• Create and manage strategic ad campaigns for Facebook/Instagram targeting macro

audiences resulting in quality sales leads

• Produce ads using video footage, photography, graphics, copy and

conceptualize promotions with management

• Produce and coordinate creative for Google Ads, YouTube
• Meet monthly with marketing team to review analytics and assess budget
• Provide recommendations based on analytics

ARMINA EVENTS

• Conceptualize creative event ideas to engage industry partners and design community
• Plan and coordinate all aspects of events including invites, entertainment, food & beverage, rsvps, décor, budgeting, and logistics

• Capture content for social media
• Coordinate photographer and videographer for recap videos and photos

PUBLIC RELATIONS

• Draft press releases
• Distribute press releases, photography and/or footage to media contacts
• Serve as media contact for local media

DIRECT MAIL & EMAIL CAMPAIGNS

• Develop and execute direct mail and email marketing campaigns including newsletters, promotions, and announcements to drive engagement.

• Create content, graphics, and copy for direct mail/email campaigns to reach specific customers

• Manage and create email lists in Constant Contact (or similar platform)

MISCELLANEOUS

• Attend industry events representing Armina
• Attend meetings with publications, organizations, industry partner.
• Field advertising sales calls and emails