Marketing Coordinator - Baby360

Qualifications:

• Bachelor's degree or equivalent experience
• 2 - 3 years in marketing/brand management role
• Excellent written and verbal communication
• Strong project and time management skills

Additional Work Experience and Other Skills:

Proficient in Microsoft Office + Google suite, with experience using a marketing CRM tool, such as Hubspot. Experience or ability to learn website management / CMS preferred. Demonstrates strategic thinking, creative problem solving, thorough understanding of product and strong interpersonal skills. Shows initiative, works well in groups and independently.

Key Responsibilities Include:

• Writing and editing content for marketing pieces and external communications, working with VP of Marketing and internal Creative team to produce print, collateral and digital content.

 - Management of monthly product + brand newsletters, inclusive of: brief development, copywriting, scheduling + deployment, reporting

• Maintaining and updating Baby360’s website, using WordPress - inclusive of lead capture, product pages, scholarship applications and more.

• Partner with VP of Marketing and Content team to ensure product releases and updates are accurately reflected across all collateral, including: website, product catalog, sales materials, reference documents and enablement tools

• Assistance in the planning and execution of annual expo and conventions, inclusive of: booth/expo logistics coordination, travel planning, marketing materials, client comms, etc.

• Supporting Sales team in the development and execution of core marketing needs, primarily focused on the updating and building of presentations (from template)

• Management of brand Google Business and LinkedIn accounts

• Management of intranet, with monthly content refresh needs

Platform Experience:

• Google Suite

• Microsoft Office

• Asana - or similar project management tool

• Canva

• Hubspot 

• GoToWebinar - or similar webinar hosting platform

• WordPress - nice to have

• Mail Chimp - nice to have

• Salesforce - nice to have

Additional Details:

• In office 4 days per week/remote 1 day per week
• Casual work environment
• Competitive benefits package - inclusive of dental, vision and 401K
• Monthly bonus plan