Marketing Coordinator/Generalist - Central Point Partners
Washington, DC
About the Job
Company in Washington, DC
Hybrid role- work 3 days onsite 2 remote
Needed ASAP
Full Time Direct Hire- work on W2 without sponsorship
Marketing Coordinator/Generalist
The Marketing Manager is responsible for the strategic planning and implementation of marketing campaigns for a portfolio of journals. This includes analysis of results in relation to the annual budget and the goals of the Client Publications Division. The position is responsible for project work across the wider Client Journals Marketing team. The position works within a team environment to collectively achieve the goal of expanding the overall market influence of Client Journals and Products.
Essential Duties/Tasks/Responsibilities
Essential Job Requirements:
Education:
Experience:
Knowledge/Skills:
Hybrid role- work 3 days onsite 2 remote
Needed ASAP
Full Time Direct Hire- work on W2 without sponsorship
Marketing Coordinator/Generalist
The Marketing Manager is responsible for the strategic planning and implementation of marketing campaigns for a portfolio of journals. This includes analysis of results in relation to the annual budget and the goals of the Client Publications Division. The position is responsible for project work across the wider Client Journals Marketing team. The position works within a team environment to collectively achieve the goal of expanding the overall market influence of Client Journals and Products.
Essential Duties/Tasks/Responsibilities
- Manages the day-to-day activities involved in implementing integrated marketing campaigns - to include content marketing, social media, email, SEO, events, direct mail, and media buys - for a portfolio of 9 journals.
- Determines relevant strategies and marketing tactics needed to support goals and objectives.
- Collects, analyzes and interprets data to inform future decisions, with the ultimate goal of growing audience usage, submissions and citations, year over year.
- Works with colleagues and represents the marketing team on cross-departmental projects including: webinars; broad subject campaigns; events & exhibits related to journals within their portfolio; DEIR Cover Art Working Group.
- Liaises with and develops relationships with editorial colleagues – Managing Editors and Editors in Chief –communicating goals, initiatives, and results of marketing campaigns and building trust as the marketing expert for the journals.
Essential Job Requirements:
Education:
- University degree (relevant field) or equivalent experience
Experience:
- 5+ years of marketing generalist experience
- Email and social marketing
- Relationship Management with external stakeholders
- KPI
- Ability to manage portfolios and meet KPI
- Manage up to 10 different portfolios a week with different campaigns
Knowledge/Skills:
- Evidence-based marketing; understanding of journals marketing; marketing analysis; strategic marketing planning; email marketing.
- Use Eloqua
Source : Central Point Partners