Marketing Coordinator (Dry Mix) - Atlanta, GA

Atlanta, GA, US, 30346

Job ID:  504961

Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer’s signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and MoistureShield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; PebbleTec® pool finishes; plus popular brands of landscape and gardening materials.     

Job Summary

The Marketing Coordinator, APG Dry Mix is responsible for supporting key marketing initiatives for two national brands at Oldcastle APG.

Reporting to the Senior Brand Manager, this position will be intimately involved in supporting the development, implementation and execution of branding and marketing strategy, sales support initiatives, product development and more.

Job Responsibilities

• Brand Management Support
  • Agency Management: Coordinating with agency partners to execute key initiatives including PR, advertising, content development and more
  • Websites and Digital Platforms: Maintenance and ongoing management of key digital properties, including web analytics, SEO, email, social media and more
  • Tradeshows & Industry Events: Assist in the development and execution of several key industry trade events, both regional- and national-scale
  • Product Development: Supporting our Product Management team in the management of our dry mix product portfolio
• Sales Support
  • Lead Generation: Manage and report on lead generation programs in partnership with the CRM and sales teams
  • Education Programs: Supporting Sales, Product and/or Agency teams in the development of both internal and external training programs
  • Ad Hoc Support: Marketing is a sales support role, at its heart. This role will be called on to learn (and innovate) how to best support our sales teams across the nation
• Budget Management and Performance Reporting
  • Manage marketing budget with extreme precision, including handling invoicing, tracking and reporting
  • Tracking and reporting on key performance metrics and KPIs for all brand channels and campaigns

Job Requirements

• Bachelor’s degree in marketing, communications or a relevant adjacent field
• 3+ years of experience in branding and marketing
• Agency experience and/or experience in the building & construction industry preferred, but not required
• Strong desire to learn, experiment with and grow marketing, branding and communications skills
• Excellent presentation skills, both written and verbal
• A dedication to organization and ability to collaborate on multiple projects with multiple stakeholders simultaneously
• Adept in MS Office products, especially PowerPoint
• Ability to travel up to 15%

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• A diverse and inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability--If you want to know more, please click on this link.