Marketing Coordinator - Everblue

Job Title: Marketing Coordinator

Location: Hybrid/Davidson, NC 

Type: Part-time/contract

About Everblue:

Everblue has a strong track record of enhancing careers and preserving the environment through our specialized energy efficiency training programs for contractors. By providing professionals with crucial skills, we empower them to lead energy improvements and drive sustainability in their communities. But our mission doesn't stop there; we're also committed to improving organizational efficiency through automated workflows and process modernization. As a managed software services provider, we collaborate with state government agencies and nonprofits to shift from outdated paper-based methods to efficient, technology-driven solutions, fostering both efficiency and long-term success.

Role Overview:

Are you someone who thrives in a fast-paced environment where no two days are the same? As a Marketing Coordinator joining our small, dynamic team, you'll get to wear multiple hats and dive into a variety of marketing tasks. This part-time role offers a chance to develop a broad skill set while contributing to our company's success. We're looking for someone who's not just skilled and proactive but also has a witty sense of humor to match our team's unique culture.

This is a part-time contract role with the potential to become full-time, based on performance, business needs, culture fit, and the candidate's desire.

We're looking for a well-rounded and versatile candidate. While having a broad skill set is ideal, exceptional skills in a few key areas can also be a great fit.

Responsibilities:

- Design engaging content for flyers, postcards, and display ads using tools like Figma and Adobe Creative Suite, while adhering to brand guidelines

- Assist with email marketing campaigns using Drip

- Update and maintain website content on WordPress and Webflow

- Design and implement SMS marketing strategies

- Assist with PPC advertising campaigns across Google, Bing, Meta, and LinkedIn

- Write compelling press releases and case studies

- Analyze data using Google Analytics 4 and Google Tag Manager

- Conduct research projects, as needed

Requirements:

- Experience in a marketing role, with a strong understanding of various marketing channels and tools

- Familiarity with working in a small business environment and the ability to handle a variety of tasks

- Strong problem-solving skills and a proactive approach to tackling challenges

- Detail-oriented with strong skills in proofreading and cross-referencing documents for consistency

- Curiosity to embrace new technologies and marketing channels, with a drive to master them

- Experience writing press releases in accordance with AP Style

- Working knowledge of HTML is a plus

Why Join Everblue?

- Be part of a mission-driven company dedicated to making the world a better place

- Work with a supportive and responsive team that values your input

- Enjoy a dynamic and flexible work environment

- Opportunity for professional growth and development