Marketing Coordinator - FlyOver Attractions by Pursuit Collection

Overview:

The Marketing Coordinator (“MC”) reports to the Manager, Marketing at Flyover Chicago (“FOCH”) and is responsible for supporting the planning, development, and execution of marketing activities at FOCH. Working closely with Flyover’s global marketing team and the Flyover Chicago Operations team, the MCs primary responsibility is to support the success of the overall operation by supporting the planning, development and execution of marketing activities, building consumer engagement, driving guest visitation, and growing ancillary revenue streams. The MC understands social media best practices, marketing KPIs, and has a flair for generating engaging social media content, hosting in-market media, leading contents, and the production of marketing assets including on-site signage, sales tools, and creative projects. Attention to detail and the ability to organize and prioritize tasks is important to be successful in this role along with the ability to foster inter-department collaboration. This role provides a great opportunity to be a self-starter who is ready to take on a fun challenge and be a part of a wonderful team.

What is the compensation for this role?:

The wage for this role is $55K-60K and a full breakdown of perks and benefits will be discussed during the interview process.

What will you do in this job?:

• Support the execution of marketing campaigns, media relations, and promotions
• Support the Flyover social media and content marketing teams by collecting content in the form of photo, video, and live video, as well as identify new content opportunities (as directed)
• Monitor and post content across the Flyover Chicago social media channels that drives engagement and acquires new followers
• Oversee the planning, management and execution of media itineraries, FAM trips, influencer campaigns, events, and broadcast productions. This includes hosting in-market media, bloggers, and influencers as required.
• Coordinate complimentary visits for contest winners, media, and VIP guests
• Generate ideas that support the growth of seasonal features, events, and ancillary revenue stream initiatives
• Lead the production of marketing assets such as on-site signage, sales tools, and small creative projects such as sales collateral, print/digital advertisements, eblasts, and website updates, etc.
• Build out creative briefings for the Pursuit marketing team in Asana
• Update minor onsite signage requests in InDesign and Photoshop
• Responsible for compiling performance reports and working with the Manager, Marketing & Brand Experience to turn data into actionable insights, e.g. how we can improve campaigns based on past performance
• Ensure digital and social platforms are supporting core business objectives and promotional activities
• Create and manage email newsletter content and process for FOCH in coordination with global teams
• Ensure website content remains up to date, editing directly as needed
• Understand the Flyover Chicago marketing budget, create purchase orders and submit invoices for payment
• Represent the marketing team at meetings as required. Bring ideas and creative suggestions on how to build consumer engagement, drive guest visitation, and grow ancillary revenue streams.
• Help manage the storage of marketing assets including images, electronic files, and creative archive library within our digital asset management systems
• Ensure cleanliness and presentability at the attraction, pay close attention to detail, and instill the same in the team
• Provide sales support, as needed for special projects, under the direction of Sr. Manager of Sales
• Support marketing and sales team members with all other tasks as directed
• Other duties and projects assigned

This list describes a lot of what a Marketing Coordinator does, but no job description can anticipate every single issue or project that could come up. Pursuit and Flyover Chicago might need to reduce, add or change job tasks from time to time.

What skills and experience do you need for this job?:

• 1-3 years of experience in a marketing or communications role. Preferably in hospitality, restaurants, theatres, hotels, theme parks or resort environments.
• Bachelor’s degree or diploma in marketing, communications, advertising, public relations, or journalism preferred.
• Excellent understanding of social media best practices and platforms and enterprise social media tools, such as Sprout Social and Hootsuite.
• Ability to work independently with the support of the larger marketing team, to execute strategies as well as administrative tasks.
• Strong interpersonal skills are essential including inter-department collaboration, relationship management and conflict management.
• Experience leading projects from conception to implementation and evaluation.
• Proficiency in computer skills required, including MS Office, Adobe CS suite, digital marketing, SharePoint, and Asana
• Resourceful, adaptable, resilient, and having a strong sense of self-awareness.
• Ability to organize and prioritize multiple tasks in a fast-paced environment
• Ability to build & foster strong professional relationships required within the FOCH and Pursuit teams.
• This role requires legal ability to work in Chicago.
• This role may require occasional travel.
• To handle this job successfully, any person hired must be able to perform each task well. FOCH will make any reasonable accommodation possible to help a person with disabilities to perform their job.  This job is based in Chicago, IL with Pursuit’s Flyover Chicago team.  Pursuit is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, age, disability, veteran status, and other protected characteristics.

To be considered for this role, please submit your resume along with a cover letter. Applications will be taken on a continuous basis until the role is filled.

What will your work environment be like?:

ABOUT FLYOVER ATTRACTIONS

Experience the world like never before with Flyover. Our flying journeys immerse you in the essence of diverse destinations, capturing their beauty and spirit while sparking a sense of adventure and curiosity. Embark on a journey of awe-inspiring perspectives and unparalleled stories. Current locations include Vancouver BC, Reykjavik Iceland, Las Vegas Nevada and Chicago Illinois.

 

ABOUT PURSUIT

Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world’s leading provider of experiential adventure travel. Pursuit generates revenue and shareholder value as one of two business units operated by Viad, an S&P SmallCap 600 international experiential services company, traded on the New York Stock Exchange under the symbol VVI.

We deliver rich travel experiences to the global market in iconic destinations through its unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel products

EEO:

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.  

 

Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in the USA to apply and join our inclusive team!  

 

We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can’t apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team at ta@pursuitcollection.com. 

 
We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted.