Marketing Coordinator - Zekelman Industries

ZModular, a division of Zekelman Industries, is at the forefront of innovation in the construction industry, specializing in steel modular buildings that push the boundaries of design and fabrication. We are dedicated to reshaping how structures are conceived, built, and installed by embracing cutting-edge technologies and sustainable practices. Join our dynamic team and play a pivotal role in revolutionizing the future of modular construction!

SUMMARY

The Marketing Coordinator will support the Marketing and Communications Manager in developing and executing marketing strategies for Z Modular's multifamily property portfolio. This role involves coordinating various marketing activities, managing marketing audits, assisting in the creation of marketing campaigns, and providing administrative support to ensure the smooth execution of marketing plans.

JOB RESPONSIBILITIES

• Support Strategic Marketing Efforts:

  • Assist the Marketing and Communications Manager with executing strategic marketing plans.
  • Coordinate with internal and external marketing teams and agency partners.
  • Aid in developing and implementing marketing strategies for individual properties.

• Performance Data and Reporting:

  • Evaluate marketing performance data bi-weekly.
  • Compile performance reports and align data with KPIs and market-specific targets.

• Training and Best Practices:

  • Organize and facilitate training sessions for onsite teams.
  • Support the creation of training materials and best practice guidelines.

• Marketing Audits:

  • Conduct monthly marketing audits for properties.
  • Ensure ILS listings, lead tracking, websites, concessions, and paid advertising are current and accurate.

• Property Onboarding:

  • Prepare marketing-related tasks for property openings.
  • Launch websites, paid digital campaigns, social media accounts, and ILS advertising.

• Marketing Campaigns:

  • Support the creation and execution of marketing campaigns for resident referrals, events, and social media engagement.
  • Contribute to brainstorming and developing new marketing ideas to drive traffic to properties.

• 180-Day Marketing Plan and Short-Term Action Plans:

  • Assist in implementing 180-day marketing plans prior to property openings.
  • Develop and execute short-term action plans for properties at risk of not meeting occupancy or renewal targets.

• Automation and Implementation:

  • Implement and manage marketing automation tools and platforms.
  • Create automated marketing workflows, email campaigns, and lead nurturing strategies.
  • Monitor and report on automated marketing campaign performance, adjusting as needed to optimize results.

• Administrative Support:

  • Provide administrative support to the Marketing and Communications Manager.
  • Manage marketing calendars, schedules, and communications.

EDUCATION / EXPERIENCE

• 3-4 years of marketing experience in the real estate or multifamily industry.
• Bachelor’s degree in marketing, communications, or a related field preferred.
• Experience using Yardi and RentCafe.

KNOWLEDGE / SKILLS / COMPETENCIES

• Familiarity with digital marketing tools and platforms.
• Strong organizational skills and attention to detail.
• Ability to manage multiple tasks and projects simultaneously.
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving skills with the ability to work independently.

PHYSICAL ABILITIES

• Remain in a stationary position for most of the day and have the ability to lift up to 15lbs.  
• Ability to constantly operate a computer and other office productivity equipment, such as a cell phone, calculator, copy machine, and computer printer.
• Able to drive, fly, and travel to assets within the portfolio and to different sites/offices in other markets as needed.
• Occasional movement inside the office to access file cabinets, office equipment, etc.
• Promote and adhere to healthy and safe work practices as required by regulatory agencies and company policy.
• Regular, full-time, and predictable onsite attendance is essential.
• Management retains the right to assign or reassign duties and responsibilities to this job at any time.

Zekelman Industries offers competitive compensation and excellent benefits, including low-cost, high-quality medical and dental benefits.  In addition, we have an amazing tuition assistance program, a bonus plan, a 401(k) plan with a generous company match, immediate vesting, and much more.

M/F/D/V

We are Zekelman Industries.

We manufacture superior quality tubular and related products, and provide outstanding service for our valued customers.

We seek to continuously advance the skills and opportunities of our employees, utilizing the latest technology and management tools available to consistently increase profitability and the enterprise value of Zekelman Industries and of our customers.