Marketing Coordinator - The Boston Consulting Group
Boston, MA
About the Job
As a Marketing Coordinator, you will be responsible for the preparation and execution of the external marketing and communications activities for a set of 3-4 Practice Areas (PA) in Central and Spanish-Speaking South America (SSA), to enhance visibility and presence in local markets. You will work in close collaboration with the Marketing Senior Manager and ad-hoc Managing Directors & Partners (MDPs), with the goal of both brand building and business development.
You will:
You will:
- Team-up with PA Nodes (MDPs) at the local level, to ensure a robust and prioritized marketing & communications go-to-market plan aligned with the Business Development needs.
- Actively coordinate and execute the local thought leadership plan for each PA.
- Develop end-to-end campaigns on top priorities, ensuring focus and visibility across marketing channels.
- Manage content distribution through e-mails and ensure a strong online presence with special focus on LinkedIn.
- Team-up with Public Relations (PR) agencies to ensure a strong media activation in SSA.
- Provide full support in event management (from building lists up to execution) and coordinate speaker roles.
- Map and provide support to build strong relationships with relevant organizations.
- Team-up with MDPs and Executive Assistants in Customer relationship management.
- Tracking and reporting marketing and communications activities, both from BCG and Competitors
Source : The Boston Consulting Group