Marketing Coordinator - G&W Electric Co

Marketing Coordinator

Reporting to the Manager, Global Marketing Communications, the Marketing Coordinator is responsible for executing and managing various marketing programs, including but not limited to sales support and sales tools as well as various departmental tasks. The right candidate will possess the ability to change “hats” quickly and frequently with sharp attention to detail. This position closely partners with cross-functional team members to support marketing programs and coordinate activities to align with G&W Electric’s strategic business goals and to improve the organization’s competitive position.

As a Marketing Coordinator you will:

• Coordinate demo truck program including scheduling truck movement; tracking inventory, maintenance, and updates of demo trucks and their associated products; and overseeing the driver approval process.
• Coordinate G&W Electric eStore program including overseeing all inventory and online orders, seeking feedback and recommendations from stakeholders, auditing the site user list quarterly, and reviewing billing for accuracy.
• Coordinate the G&W Electric employee store including promotion, overseeing inventory of moving and not moving items, refreshing inventory with the latest popular options, and seeking feedback and recommendations from stakeholders.
• Collaborate with sales to support customer visits as needed. Depending on the scale of the visit, this may include scheduling space, arranging for meals, providing gifts, welcoming guests, providing guidance about the area, arranging transportation, etc. Solicit regular feedback from sales to continuously improve the program.
• Provide administrator support for the company intranet site under the direction of the Director, Global Marketing & Internal Communications.
• Support the Manager, Global Marketing Communications, and Marketing Specialists with promotional items, literature, imagery, banners, etc. to support tradeshows, campaigns, or other programs.
• Support the Tradeshow & Event Lead in planning for tabletop shows as needed.
• Ensure G&W Electric’s brand guidelines are implemented throughout all projects.
• Collaborate and manage projects with external vendors and agencies (for example design agencies, print houses, advertising outlets

We are looking for someone who:

• Has a Bachelor’s degree, Marketing or Communications major preferred with at least 5 years related marketing experience
  • OR equivalent combination of education and experience required
• Has an ability to effectively manage projects, including establishing timeline, action items, budget needs and expected outcomes
• Has demonstrated skills in written and oral communication and the ability to obtain information, critique, edit and communicate effectively. Good editorial and proof-reading skills regarding format and style.
• Must be flexible in a fast paced and changing work setting while maintaining a positive attitude in a customer service environment
• Is an experienced user of Adobe Creative Suite tools
• Has brand and reputation management understanding
• Is self-motivated, self-starter; able to work independently and as part of the team
• Possesses good “people” skills and establishes strong working relationships internally and externally
• Has an ability to gain an understanding of the business quickly
• Has a desire to continue to learn

It is preferred if you also:

• Are an expert in Microsoft Suite (Word, PowerPoint and especially Excel)
• Have experience with CRM software (SFDC, etc…)
• Have campaign development, management, and analysis
• Can identify issues and makes timely, tough and objective decisions, also under pressure

The physical demands / working conditions of the role are:

• General Office Environment, PC use
• Light Lifting (occasional 25 lbs. or less)
• Standing

What we offer you:

Typical pay is $62,000 – 80,500 annually.

Please note the pay information shown above is a general guideline. Pay is based upon candidate skills, experience, and qualifications.

This position is eligible for participation in our Quarterly Incentive Pay Program

G&W Electric offers a comprehensive benefits package that includes:

• Medical, Dental and Vision Insurance
• Short and Long-Term Disability
• Life Insurance
• Health club membership program and reimbursement
• Employee Assistance Program
• Tuition Reimbursement
• 401 (k)
• Annual Profit Sharing
• Vacation
• Air-conditioned/heated state-of-the-art manufacturing facility

About G&W Electric

Innovating since 1905, G&W Electric has grown into a global leader in engineered electrical power grid solutions. Working with us means joining a worldwide team of passionate manufacturing professionals striving to continually improve the technologies the world depends on to deliver safe, reliable electricity. Our culture is focused on employee success, so we foster an entrepreneurial environment that encourages everyone to thrive.

Learn more about our company by watching this video: https://www.youtube.com/watch?v=DMtAhsdYeUQ

G&W Electric enjoys a long reputation for product quality, innovation and world-class customer service to the power industry. We have established this reputation by believing that our greatest asset is our employees. We owe our success to the initiative and talents of highly skilled individuals within our team-based organization. Our goal is to set the standard for customer satisfaction by ensuring a superior level of service, performance and innovation. As a global organization and industry leader, we are committed to cultivating an engaging work environment that embraces our core values and develops our talent. Our continuous focus on growth and innovation means that you become part of a company that provides challenging opportunities, rewards excellence and combines your individual expertise to achieve a higher level of shared success. As part of our organization, you also help power the world!

G&W Electric is proud to be an Equal Opportunity Employer. All employees and applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. G&W Electric participates in the E-Verify process for all new hires.

*G&W Electric participates in the E-Verify process for all new hires.

VEVRAA Federal Contractor