Marketing Coordinator - Burtons Grill & Bar
Andover, MA 05544
About the Job
Burtons Grill, LLC is seeking a Marketing Coordinator to support department initiatives and provide key contributions in the areas of digital marketing, local store marketing, and marketing administration. The position is hybrid, three days a week in the office.
Key Responsibilities
The Marketing Coordinator is responsible for a broad array of projects, of varying size and complexity, including:
Digital Marketing
- Help execute strategies to build brand awareness and drive conversions.
- Maintain and optimize digital presence, including company website, apps, and third-party sites.
- Audit content and functionality of website and other platforms on continuous basis and troubleshoot when necessary.
- Assist in maintaining guest data as needed for email marketing.
- Track and analyze metrics for continuous improvement.
Local Store Marketing
- Facilitate donation requests received through company website in collaboration with restaurant teams and in partnership with community organizations.
- Coordinate company-branded swag program, including sourcing, order fulfillment, and inventory management.
- Implement marketing toolkit to support local store marketing initiatives.
- Track and report on Local Store Marketing activity.
Administrative Support
- Coordinate shared marketing calendar and monitor overlapping project deliverables and deadlines to help align team resources with workflow.
- Assist with development of presentations and KPI reports; facilitate routine billing and budgeting tasks.
- Maintain department shared folders and conduct regular organization of team assets.
- Perform proofreading of copy and menu content.
Assist marketing team with ad hoc projects and administrative responsibilities as needed.
Requirements
Bachelor’s degree required.
0-2 years’ experience in marketing preferred; recent graduates must have relevant internship experience.
Expertise in Microsoft Office Suite required; mastery in Microsoft Excel preferred.
Experience with Wordpress websites and Adobe Creative Suite preferred.
Exceptional communication skills (both written and verbal) and meticulous attention to detail.
Strong organizational skills and ability to prioritize tasks effectively in deadline-driven environment.
High degree of self-motivation and willingness to learn.
Ability to work both independently and collaboratively.