Marketing Content Coordinator - American Freight

Marketing Content Coordinator

Great home furnishings—and great careers—start at American Freight. Founded in 1994, today we have more than 370 direct-to-consumer, warehouse-style stores. As one of the fastest-growing US retailers specializing in furniture, mattresses, and appliances, now is the perfect time to join our team of more than 3,500 employees. We foster an inclusive culture and work hard to retain top talent. Our focus on promoting from within has led to hundreds of internal advancements into management and leadership positions. In the past three years we’ve opened nearly 200 American Freight stores, with more to come in the days ahead. Our story is still unfolding, come grow with us!

We are looking for a Marketing Content Specialist to guide and develop the content creation process for our brand. As a content coordinator, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.

To ensure success as a Marketing Content Coordinator, you should show a keen eye for detail and be highly creative. A skilled Marketing Content Coordinator should be an expert storyteller and possess excellent knowledge of consumer and content trends.

Responsibilities

• Research, write and edit content including TV/Audio scripts, blogs, web pages, and social channels.
• Review and revise all written materials for accuracy and quality including spelling, grammar, punctuation, and syntax.
• Manage social media account for specific channel.
• Meet with the creative, marketing, and design teams to ideate and define content goals.
• Research content and consumer trends to ensure that content is relevant and appealing.
• Develop content strategies to effectively reach the desired target audience and marketing goals.
• Create content for a variety of platforms including blogs, websites, and social media.
• Proofread and edit content before publishing.
• Ensure that SEO and SMO strategies are effectively implemented.
• Coordinate with the marketing team to ensure the timely delivery of assignments.
• Track consumer and content analytics and generate reports and presentations.
• Keep up to date with content trends, consumer preferences, and advancements in technology.

• Responsible for support of new store openings – includes data entry, sending new store assets to Yelp, coordinating interior and exterior photos, and updating organic store listings, and maintaining new store info in Trello Boards. Experience in Yext a plus, will train the right candidate.
• Manage a broad variety of administrative tasks including invoicing, traffic, and field help tickets.
• Manage calendars, organize meetings, and assist with other related duties as required or assigned.

Requirements

• A minimum of five years of solid writing and editing experience, preferably in retail.
• A minimum of five years of experience in content creation, marketing, communications, or similar.
• Bachelor's degree in literature, journalism, marketing, communications, or similar
• Strong proofreading skills with the utmost attention to detail.
• Ability to multitask in a fast-paced environment.
• A portfolio of published work.
• Familiarity with content management systems such as WordPress, Drupal, and Joomla are a plus.
• Excellent computer skills with MS Office and Google Suite.
• Good knowledge of various content platforms such as social media, blogs, and print media.
• Strong understanding of content practices such as SEO, SMO, and PPC.
• Excellent written and verbal communication skills.
• The ability to keep abreast of content and consumer trends and advancements in technology.

• Strong organizational skills and the ability to coordinate multiple projects simultaneously; ATTENTION TO DETAIL IS A MUST.

American Freight is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training, and general treatment during employment.