Marketing & Communications Specialist - Versele-Laga

This is a full-time role for a Marketing & Communications Specialist. This position will support the US activities of Versele-Laga and its marketing goals and initiatives.

You and your team will be responsible for leading, organizing and implementing the company’s marketing and communication strategy:

Marketing Strategies

• Devise and implement a marketing strategy to help achieve the company’s goals and KPIs.

• Apply our “Think Global, Act Local” initiative and adjust European/ global marketing strategies to better fit the needs of the US market.

Brand Management and Development

• Leverage and maintain brand awareness of the different brands towards the B2B and B2C markets.

• Position our brands effectively in the market and ensure a consistent message is communicated across all touchpoints.

Marketing Campaigns

• Plan, execute, and manage marketing campaigns and new product launches across various channels.

• Sets clear goals and tracks progress to ensure that the marketing efforts are on track to meet the company's goals.

Communications, Public Relations and Events

• Plan, coordinate and implement the organization’s marketing message across all communication channels.

• Organize and attend B2B and B2C events to stay connected with both the customers as the sales team their needs.

• Manage the different social media channels.

Team Leadership

• Build and manage a high-performing marketing team with attention to developing the unique individuals’ skills of every team member.

Required Qualifications

Professional qualifications:

• Minimum of 5 years’ experience in wholesale/ distribution channel marketing

• Strong written and verbal communications skills

• Ensure a good balance between the day-to-day activities and middle to long-term goals

• Have experience in setting up marketing strategies in a multi-channel FMCG environment

• Pay excellent attention to detail, both for editing copy and consistency in style/tone across all content

• Experience in digital marketing campaigns and website analytics tools like Google Analytics

• Proficient knowledge of MS Office & typical communications programs

• Have a working understanding of the pet and equine market

Personality traits:

• Natural leader (by example)

• Result driven

• Team player

• Strategic and analytical thinker

• Entrepreneurial mindset

• Pragmatic

• Problem solver

• Flexible

• Starting salary range of $80 – $85k, plus performance bonus

• Health, dental, vision, and 401(K) contribution plan benefits available

• Reimbursed business travel expenses