Marketing Communications Specialist at Drees Homes

Overview

Drees Homes is a family-owned home building company with a passion for making custom homes easy. For over 95 years, we have taken care of our employees and our customers. It's why we rank as the 21st largest privately-owned builder in the country and have a track record of long-tenured employees. We're proud of being named a 2023 and 2024 U.S. Best Managed Company, a program sponsored by Deloitte Private and The Wall Street Journal, and we've been officially certified as a Great Place to Work in both 2023 and 2024. Enrich your career at a company that values integrity, excellence, opportunity, stability and success.

Headquartered in Fort Mitchell, Kentucky, Drees has operations in ten metropolitan areas: Greater Cincinnati and Cleveland, Ohio; Austin, Dallas and Houston, Texas; Indianapolis, Indiana; Jacksonville, Florida; Nashville, Tennessee; Raleigh, North Carolina; and Washington, DC.

Responsibilities

The Corporate Marketing Department at Drees Homes is seeking candidates for a Marketing Communications Specialist position. In this position, you will assist the National Marketing Director to direct the execution of marketing activities for assigned operating divisions. Act as a liaison between divisions and in-house graphic design staff while striving to maintain the Drees Homes brand.

Preferred Knowledge and Skills:

• Bachelor???s degree in Communications, Marketing or Business Administration or equivalent combination of education and experience
• 3+ years??? experience in marketing communications and coordination
• Experience with email marketing systems - Salesforce Marketing Cloud preferred
• Proficiency in Microsoft Office, advanced Excel skills
• Understanding of digital images and basic photo editing/image correction/cropping/resizing
• Experience coordinating marketing activities for multiple divisions
  
• Strong time and project management skills and the ability to juggle multiple priorities
• Excellent oral and written communication skills
• High attention to detail
• Ability to concisely and clearly translate product features into user benefit statements
• Creative problem solver who can suggest alternatives when faced with obstacles
• Self- motivated, adaptable and able to work independently and as part of a team

Some Responsibilities include:

• Ensure consistency and usage of brand guidelines across all Divisions in marketing and electronic material
• Build consultative working relationships to understand and anticipate marketing needs, lead marketing planning meetings with division sales managers
• Manage execution of advertising projects with use of marketing automation system
• Execute digital advertising tactics and evaluate effectiveness using Salesforce Marketing Cloud
• Write marketing content for various marketing vehicles - ads, collateral, website, blog, articles, social media, email and presentations
• Manage product and community updates using content management systems for website and online data feeds
• Review and approve advertising creative and evaluate effectiveness of advertising and marketing materials
• Coordinate entries for home shows, product and marketing competitions
• Audit competitive activity and analyze/share findings that may impact the overall marketing strategies
• Keep up to date on market factors influencing sales in a division's region
• Travel to divisions as requested
• Additional Marketing related tasks and projects as assigned

Drees offers a competitive salary and a comprehensive benefits package including profit sharing and 401(k) plans.

Join a special team that works together to make Drees a successful company and a rewarding place to work!