Marketing Communications Specialist - Drees Homes
Fort Mitchell, KY 41017
About the Job
Drees Homes is a family-owned home building company with a passion for making custom homes easy. For over 95 years, we have taken care of our employees and our customers. It's why we rank as the 21st largest privately-owned builder in the country and have a track record of long-tenured employees. We're proud of being named a 2023 and 2024 U.S. Best Managed Company, a program sponsored by Deloitte Private and The Wall Street Journal, and we've been officially certified as a Great Place to Work in both 2023 and 2024. Enrich your career at a company that values integrity, excellence, opportunity, stability and success.
Headquartered in Fort Mitchell, Kentucky, Drees has operations in ten metropolitan areas: Greater Cincinnati and Cleveland, Ohio; Austin, Dallas and Houston, Texas; Indianapolis, Indiana; Jacksonville, Florida; Nashville, Tennessee; Raleigh, North Carolina; and Washington, DC.
Responsibilities/Qualifications:The Corporate Marketing Department at Drees Homes is seeking candidates for a Marketing Communications Specialist position. In this position, you will assist the National Marketing Director to direct the execution of marketing activities for assigned operating divisions. Act as a liaison between divisions and in-house graphic design staff while striving to maintain the Drees Homes brand.
Preferred Knowledge and Skills:
- Bachelor’s degree in Communications, Marketing or Business Administration or equivalent combination of education and experience
- 3+ years’ experience in marketing communications and coordination
- Experience with email marketing systems - Salesforce Marketing Cloud preferred
- Proficiency in Microsoft Office, advanced Excel skills
- Understanding of digital images and basic photo editing/image correction/cropping/resizing
- Experience coordinating marketing activities for multiple divisions
- Strong time and project management skills and the ability to juggle multiple priorities
- Excellent oral and written communication skills
- High attention to detail
- Ability to concisely and clearly translate product features into user benefit statements
- Creative problem solver who can suggest alternatives when faced with obstacles
- Self- motivated, adaptable and able to work independently and as part of a team
Some Responsibilities include:
- Ensure consistency and usage of brand guidelines across all Divisions in marketing and electronic material
- Build consultative working relationships to understand and anticipate marketing needs, lead marketing planning meetings with division sales managers
- Manage execution of advertising projects with use of marketing automation system
- Execute digital advertising tactics and evaluate effectiveness using Salesforce Marketing Cloud
- Write marketing content for various marketing vehicles - ads, collateral, website, blog, articles, social media, email and presentations
- Manage product and community updates using content management systems for website and online data feeds
- Review and approve advertising creative and evaluate effectiveness of advertising and marketing materials
- Coordinate entries for home shows, product and marketing competitions
- Audit competitive activity and analyze/share findings that may impact the overall marketing strategies
- Keep up to date on market factors influencing sales in a division's region
- Travel to divisions as requested
- Additional Marketing related tasks and projects as assigned
Drees offers a competitive salary and a comprehensive benefits package including profit sharing and 401(k) plans.
Join a special team that works together to make Drees a successful company and a rewarding place to work!
Summary:Equal Opportunity Employer / Drug-Free Work Place
To learn more about Drees Homes, please visit our website - www.dreeshomes.com