Marketing and Communications Manager, Eugene Graduate Programs - University of Oregon
Eugene, OR
About the Job
Department: Office of Admissions, Lundquist College of Business
Classification: Public Info Representative 2
Appointment Type and Duration: Regular, Ongoing
Salary: $25.74 - $39.40 per hour
FTE: 1.0
Review of Applications Begins
January 30, 2025; Position open until filled
Special Instructions to Applicants
When applying you will be required to attach the following electronic documents:
1. A resume/CV.
2. A cover letter indicating how you meet the minimum, and if applicable, preferred qualifications for the position.
You will also be required to submit the names of at least three professional references, their e-mail addresses, and telephone numbers as part of the application process. Any application missing the above documents/information may be considered incomplete. In order to ensure consideration, please submit your application materials prior to or on the listed review date.
Lundquist is interested in finding the best candidate for the job and that candidate may be one who comes from a less traditional background. We encourage you to apply and use your application to let us know what excites you about the role and what transferable skills or other qualities you would bring.
To receive a copy of the full position description, please send an email to lundquisthr@uoregon.edu.
Department Summary
The Lundquist College of Business is fully accredited by the Association to Advance Collegiate Schools of Business (AACSB), the highest accreditation standard for business schools internationally. Lundquist offers both undergraduate and graduate level education in business on the University of Oregon’s main campus in Eugene, OR, as well as two graduate business degree programs in Portland, OR. Graduate programs in Eugene include a full-time MBA, Master of Science in Finance (MSF), and Master of Accounting (MAcc).
Position Summary
Do you have the drive to lead? Are you passionate about marketing, strategy, and innovation?
We are seeking a Marketing and Communications Manager for our Eugene-based graduate programs to work in partnership with the Admissions Office, the Director of Strategic Communications, and the communications team at the Lundquist College of Business.
Reporting to the Senior Director of Strategic Communications and the Director of Admissions, this role is a part of a comprehensive team that works on raising the profile of the Lundquist College of Business in Eugene and Portland. The primary focus of the Marketing and Communications Manager is serving the Eugene based MBA, MSF, and MAcc programs through the development, creation, and implementation of best-in-class marketing strategies. This role has primary responsibility for strategizing, managing, creating, producing, writing, editing, updating, maintaining, and monitoring advertising campaigns, websites, social media properties, and more. The secondary focus for this role is serving as the communications and marketing lead for advancing the overall reputation of the Lundquist College of Business.
Working with the college’s Office of Strategic Communications and key stakeholders, the position will coordinate and ensure an effective and integrated web, social, and marketing presence for Eugene based graduate programs and the Lundquist College of Business. The position executes these tasks in accordance with college’s and the university’s brand, identity, web, and style guidelines, showcasing the University of Oregon. The position plays a leadership role in advancing the college's marketing and communications by collaborating on joint communications and marketing strategies as well as other opportunities with other Lundquist graduate programs, departments, centers, and offices seeking to engage with the market. In this capacity, the position represents the interest of the college and serves as a spokesperson to engage prospective students; foster relationships with faculty, staff, current students, and strategic partners; and connect with college, university, and program alumni.
To be successful in the position, the incumbent must have an outstanding customer focus, strict attention to detail, and the ability to work in a fast-paced, quality-oriented business environment. The Lundquist College of Business is dedicated to the success of our students from the time they think about joining one of the programs up to and including the time that they become alumni.
Minimum Requirements
• Three years of experience as a public relations representative for an organization which involved gathering information, writing and/or producing materials, presenting information to the public, handling public relations, preparing press releases, and interaction with the news media. At least one year of this experience must have involved participating in planning and administering an organization's public relations program.
• A Bachelor's degree in Journalism, Communications, or a closely related field may substitute for up to two years of the general experience but will not substitute for the one year of specialized experience.
Professional Competencies
• Extensive experience sourcing, creating, writing, and publishing engaging content in multiple media formats, including print, web, social media, and other online and multimedia platforms.
• Experience identifying and creating compelling brand messaging and pursing and identifying engaging stories and storytelling opportunities for programs and organizations.
• Demonstrated proficiency in using Microsoft Office, Adobe Creative Suite (or similar), and e-mail marketing and social media software and services.
• Experience creating, overseeing and executing SEM (search engine marketing) and social media PPC (pay per click) advertising campaigns and content focused on building both brand awareness and lead generation.
• Experience collecting, analyzing, and accurately reporting marketing and web analytics data and KPIs (keep performance indicators).
• Demonstrated ability to work collaboratively, professionally, and effectively, using a range of communication channels, with diverse groups of students, faculty, administrators, alumni, staff, and other partners and business professionals.
• Experience with project management and client services, communicating complex, technical concepts to varying clients.
Preferred Qualifications
• Five years of equivalent experience in communications, marketing, advertising, journalism, or a closely related field
• Strong strategic marketing and/or communications background including experience in campaign building, social media planning and marketing, email marketing, advertising, design, and website content development
FLSA Exempt: Yes
All offers of employment are contingent upon successful completion of a background check.
This is a classified position represented by the SEIU Local 503, Oregon Public Employees Union.
The University of Oregon is proud to offer a robust benefits package to eligible employees, including health insurance, retirement plans, and paid time off. For more information about benefits, visit https://hr.uoregon.edu/about-benefits.
The University of Oregon is an equal opportunity, affirmative action institution committed to cultural diversity and compliance with the ADA. The University encourages all qualified individuals to apply and does not discriminate on the basis of any protected status, including veteran and disability status. The University is committed to providing reasonable accommodations to applicants and employees with disabilities. To request an accommodation in connection with the application process, please contact us at uocareers@uoregon.edu or 541-346-5112.
UO prohibits discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy (including pregnancy-related conditions), age, physical or mental disability, genetic information (including family medical history), ancestry, familial status, citizenship, service in the uniformed services (as defined in federal and state law), veteran status, expunged juvenile record, and/or the use of leave protected by state or federal law in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by UO policy. Questions may be referred to the Office of Investigations and Civil Rights Compliance. Contact information, related policies, and complaint procedures are listed here.
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