Marketing Communications Manager - American Heart Association

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association has an excellent opportunity for a National Marketing Communications Manager for Well-Being Works Better based out of our National Center office located in Dallas, Texas. 

***This is a full-time, benefits eligible grant funded position.  Current funding is approximately through June 2025.***

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

Reporting to the Director of Marketing Communications, Lifestyle & Well-Being, the National Marketing Communications Manager for Well-Being Works Better is a seasoned communications/PR strategist, preferably Accredited in Public Relations, with experience in the development and implementation of communications plans focused on B2B engagement and workforce development.

The National Marketing Communications Manager for Well-Being Works Better partners with program teams to develop and implement communications and PR strategies that support the organization initiatives for workforce health and well-being. This role will drive integration across the organization while also leveraging national media contacts and other relationships to reach key stakeholders and audiences.

Essential Job Duties:

• Develops and executes short-term and long-term strategic Marketing Communications plans in support of the enterprise’s workforce well-being programs and initiatives. Deploys staff and volunteer resources and strategy/tactic development in support of communications counsel to internal constituents, identifies and implements agency/vendor strategies when budgeted and manages tactical execution of MarComm strategy through multiple communications channels, including the expanding the digital and social footprint.
• Builds portfolio of MarComm assets and relationships to promote workforce solutions. Oversees the development of materials to maximize content, events, volunteers, and information. Leverages comprehensive understanding of multicultural traditional and digital media and the emerging role of social media to strategize for effective, relevant implementation and coverage.
• Serves as the point of contact for internal leadership and multiple sponsors/funders for programs and initiatives within the portfolio.

Qualifications

• Five (5) years of corporate communications and marketing experience, or equivalent, including developing targeted campaigns and communication plans
• Three (3) years of the following experience:
  • Extensive and diverse Marketing Communications experience including developing strategic plans
  • Public Relations focused on workforce development and/or B2B engagement.
• Experience with cultivating and engaging volunteers and strategic alliances

Preferred Qualifications:

• Prior experience in non-profit organization
• Prior experience working with diverse populations

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.This position not a match with your skills?  Click here to see other opportunities.

EOE/Protected Veterans/Persons with Disabilities