Marketing and Communications Manager (Consumer Products) - Golden Lighting

Marketing & Communications Manager (Consumer Products)

Industry: Importing, distribution, and E-commerce sales of home décor products.

Location: Fully-remote position, company headquarters in Tallahassee, FL.

Schedule: Generally 8:00am - 5:00pm Eastern Time with some flexibility.

Compensation: Annual salary commensurate with experience + a full benefit package (salary will be discussed very early in the application process).

Summary of Qualifications:

• Three (3)+ years of experience in marketing with a consumer product brand.
• Bachelor's degree in a marketing related field.
• Strong experience with social media and email campaigns.
• Excellent communication and collaboration skills.
• High attention to detail.
• Strong experience with a website CMS (Content Management System).
• Capable of hands-on execution, rather than accustomed to delegating tasks.

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About us: Golden Lighting, a nationally recognized brand, is a growing company of about 35+ employees specializing in the design and manufacture of residential lighting products. We are a privately held company (not a publicly traded one), which means we make business decisions that benefit our employees and customers instead of focusing on increasing the share value for outside investors. We are also not a start-up company that could close shop if the next round of venture capital doesn't come through. One of our core values is being innovative within our industry, and we are constantly researching new product trends, more streamlined ways of operating, and novel marketing technologies to reach our customers. As we continue to expand our operation, we find ourselves needing to add to our team.

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About the position:

We are seeking a dynamic and experienced Marketing and Communications Manager to join our team. The ideal candidate will be a strategic thinker with a passion for storytelling and content creation as well as a track record of driving successful marketing campaigns. As a Marketing Manager, you will lead the development and execution of marketing strategies to promote our products, increase brand awareness, and drive customer engagement. Although this particular position is not a management role and does not have any direct reports, there would be advancement opportunities as the company continues to grow.

We think that you'll be a good fit for this role if you:

• Are a natural with creating content, especially for social media and product campaigns.
• Have a passion for researching market trends in order to create effective campaigns.
• Take pleasure in collaborating with different departments.
• Are self-driven, love taking the initiative, and have a high level of energy.
• Feel that an important goal of marketing is to increase profitable sales for a business.
• Prefer doing client-side marketing versus working for an agency.
• Are flexible and adapt easily to changing marketing needs.
• Love diving in and doing marketing tasks yourself instead of delegating them to an outside team.
• Are a stickler for details.
• Enjoy doing a wide variety of marketing tasks instead of being a specialist in one area.
• Excel at managing multiple marketing projects simultaneously.
• Are looking for a long-term career with a financially stable company.

If this sounds like you, please read on!
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Essential Tasks of the Marketing and Communications Manager:

1) Content Creation and Management:

• Collaborate with the in-house Graphic Designer to create engaging marketing materials for various platforms such as social media, websites, email campaigns and print literature.
• Glean insights from the product design team and craft a compelling story shared through digital media.
• Utilize emerging technologies such as AI to drive content creation efficiency.
• Manage content calendars, ensuring alignment with product launches and sales promotions.

2) Digital Media:

• Collaborate with internal E-commerce team on company's website content to ensure brand alignment. Provide updated assets such as images, videos or copy.
• Manage social media channels, including content scheduling, community engagement, and performance monitoring.
• Develop and track the results of email campaigns.
• Support the development and execution of online campaigns by optimizing SEO and SEM.

3) Campaign Development & Execution:

• Lead the development and implementation of marketing plans to support product launches, promotions, and campaigns across multiple channels, including digital, social media, email, events, and printed materials.
• Monitor and analyze the performance of marketing campaigns, using data and metrics to identify areas for improvement and optimize marketing strategies.

4) Market Research:

• Conduct market research to identify consumer insights, market trends, and competitive landscape to inform brand strategy and product development.
• Assist in preparing reports and presentations summarizing marketing activities, results, and recommendations.

5) Brand Alignment:

• Assist with development of the brand standards and design language.
• Ensure that all projects align with the brand identity, guidelines, and objectives.

6) Cross-Functional Collaboration:

• Work closely with cross-functional teams, including product design, e-commerce and sales to ensure brand consistency in go-to-market strategies and alignment with business objectives.

7) Project Management:

• Manage multiple projects simultaneously and meet deadlines while maintaining attention to detail and quality.
• Organize files, assets, and documentation for each project to ensure efficient workflow and easy accessibility.

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Requirements

This job might be for you if you meet the following qualifications:

• Bachelor’s degree in Marketing or related field.
• Minimum of three (3) years of experience in marketing with a consumer product brand.
• Strong experience with social media and email campaigns.
• Excellent communication and collaboration skills.
• Experience with a website CMS (Content Management System).
• Critical thinking skills and innovative approach to problem solving.
• Time management and multi-tasking ability.
• Beginner's knowledge of Adobe Creative Suite.
• Intermediate or advanced experience with Microsoft Office.

• Can successfully pass a background check and drug screening.
• Nice-to-have's, but not mandatory:
• Monday.com experience.
• Experience with launching and establishing new consumer brands.
• Home décor experience (e.g. interior design).

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Benefits

Here at Golden Lighting, we understand that highly satisfied employees are key to a thriving business. This is why we offer:

• A workplace culture that supports collaboration, teamwork, and professional growth.
• Competitive annual salary that is commensurate with experience (salary expectations will be discussed very early in the application process).
• 90% employer-paid health, dental, and vision insurance (available first of the month after 60 days of FT employment; family plans are available too).
• 100% employer-paid life insurance (up to $50,000, with the option to purchase additional coverage).
• Matching contributions to a 401k retirement account (4% match, available first of the month after 90 days of FT employment).
• Paid holidays and vacation day accrual which begins immediately.
• Numerous off-site and team-building activities.

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If you think you’d be a good fit, we’d love to see you apply!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.