Marketing and Communications Manager - Judge Group

Atlanta, GA

About the Job

Location: Atlanta, GA
Salary: $80,000.00 USD Annually - $85,000.00 USD Annually
Description: Our client, a very top spirits/wine portfolio company, is currently seeking a Marketing and Communications Manager based hybrid 3/2 in their Atlanta location. Generous bonus opportunity on top of base salary.

They are looking for a motivated Marketing & Communications Manager with an extensive background in achieving and maximizing exposure for lifestyle brands via media placements, social media planning, and influencer programs. They are looking for a professional who has a firm understanding of, and interest in, the music, entertainment, and nightlife industries.

Responsibilities:

• Build relationships with traditional media & channel owners to benefit from the latest thinking and innovation

• Manage the development of key press materials including press releases, media alerts, and talking points

• Secure international media interviews and feature stories, product/sample/image requests

• Manage and build relationships with talent to diversify our ambassador network and raise the profile of all brands in the portfolio

• Monitoring and analyzing ROI

• Drive digital & social presence for the Sovereign portfolio

• Deliver marketing campaigns from inception to delivery

• Utilize your digital marketing knowledge to support the PR & Communications objectives

• Lead on relevant social channels – planning and execution of social media element of integrated comms plan

• Drive influencer relations to help secure PR opportunities for all brands

• Ensure social activity is timely and integrated with paid activity

• Provide analysis of reporting metrics to guide optimization and future campaigns

• Work with content creators to create engaging multimedia content

• Create digital marketing initiatives that grow and engage an online audience.

• Ensure all activity generates a measurable impact in growth and PR

Requirements:

• Experience of leading multi-channel campaigns across a range of platforms for a lifestyle or community goods brand

• Proven ability to deliver first-class results and use social channels to help grow a brand

• A thorough understanding of how PR, Content and Social work together in integrated marketing

• Strong interest in current music landscape and trends

• Exceptional communication skills and the ability to build and maintain strong relationships internally and externally

• Entrepreneurial spirit, ambition, drive & business acumen

• Expertise in the following areas (SEO, SEM (Google AdWords or FB Ads), Paid Social Media (Instagram, FB, YouTube) preferred

• Three to five years of marketing and public relations experience

Join this continuously growing portfolio and team! Privately held super successful and stable company! Please send qualified resume to: lwertman@judge.com

Contact: lwertman@judge.com

This job and many more are available through The Judge Group. Find us on the web at www.judge.com

Source : Judge Group