Marketing and Communications Manager - Premier Aquatics

COMPENSATION

$30.00-$34.00/hr

Full-time, hourly

BENEFITS

• Medical/Dental/Vision/401K, PTO

SUMMARY

Are you ready to embark on a marketing adventure that will make a huge splash in your career? We have an incredible opportunity waiting just for you—the Marketing and Communications Manager position for Premier Aquatics, LLC! We are seeking someone who wants growth within this role! 

Reporting directly to our CEO, you'll become an integral part of our team, supporting every aspect of our operation. As the Marketing and Communications Manager, we expect you to dive into a world of excitement and creativity. You'll be at the forefront of all our marketing efforts, bringing innovative ideas and using analytics to support the overall growth of the Company. 

WHO IS PREMIER? 

Premier Aquatic Services is a comprehensive aquatics service company specializing in aquatics programming, lifeguarding, CPR/AED and First Aid training, and pool maintenance services; passionately creating a safer experience, in and around the water.

OBJECTIVE

The Marketing and Communications Manager position is responsible for the day-to-day facilitation and oversight of all marketing efforts for the Company. The Marketing and Communications Manager serves as the key liaison, ensuring consistent and effective communication across four companies by aligning marketing strategies, messaging, and Company initiatives.

ESSENTIAL DUTIES

Social Media 

• Content planning based on business KPIs, events, etc.
• Social media engagement (comments, messages, tagging)
• General oversight of themes, postings, and all content is distributed through social channels.
• YouTube channel uploads, management 

Ad Management

• Weekly utilization of Google Analytics to determine the most effective strategy for advertising spend to achieve the best results.
• Meta ad campaign creation, management, analytics, oversight for all 4 accounts- creating campaigns, updating copy, generating leads, budget management.
• Google ad campaign creation, management, analytics, oversight for all 4 accounts- creating campaigns, updating copy, updating keywords and search terms, generating leads, and budget management.
• Automation for lead generation and appropriate CTA's and feedback for all advertising.
• Tracking and reporting on company marketing KPIs.

Email/HubSpot Marketing

• Monthly customer newsletters.
• Monthly employee newsletters.
• One-off newsletters as needed.
• Creation and maintenance of nurture campaigns and website automation as it relates to customer registration, retention, and reporting.

Content Management

• Blog creation and posting bi-weekly, with accurate SEO tagging.
• Landing pages and CTAs on our sites.

Website Management

• Direction and oversight of in-house WordPress web developer.

Outside System Management

• Print marketing - the ability to create any necessary flyers, brochures, and print marketing in Canva.

Management of Marketing Team

• Oversight of part-time content team (photography, videography, and blog content for use in ads, emails, etc.)
• Oversight of offshore/nearshore contractors. 

Preferred Experience

• Three to five years of relevant marketing and analytic experience. 
• Associate's or bachelor’s degree in marketing, Journalism, Advertising, Communications, or other related field preferred. 

Minimum Qualifications

• Experience with Hubspot and WordPress 
• Google ads 
• Facebook / Instagram paid online ads

COMPENSATION

$30.00-$34.00/hr

Full-time, hourly

BENEFITS

• Medical/Dental/Vision/401K, PTO

Our company is an at-will employer. This means that regardless of any provision, either you or the company may terminate the employment relationship at any time, for any reason, with or without cause for notice. 

Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally-recognized basis [“protected class”] including, but not limited to, race; color; religion; genetic information; national origin; sex; pregnancy, childbirth, or related medical conditions; age; disability; citizenship status; uniform service member status; or any other protected class under federal, state, or local law.