Marketing and Communications Fellow - Arena Stage Fellowship

As our Marketing and Communications Fellow, you will learn how to effectively tell engaging stories across a variety of platforms. Through hands-on experiences, you will develop the skills and insight to inspire, educate, and empower audiences, making the arts an essential part of their lives.

Arena Stage will provide the fellow with opportunities to develop skills in various areas of theater marketing, including:

Content Creation and Strategy

• Developing engaging content for social media platforms
• Learning how to tailor messaging for different audiences and channels
• Crafting compelling email campaigns that align with organizational goals

Analytics and Performance Tracking

• Using analytics tools (like Google Analytics or social media insights) to track the performance of campaigns
• Learning to interpret data to optimize marketing strategies
• Reporting on KPIs to assess the effectiveness of marketing efforts

Campaign Management

• Managing timelines, deliverables, and stakeholder expectations
• Coordinating across teams for cohesive marketing strategies

Public Relations and Media Relations

• Gaining experience in earned media through pitching stories, press releases, and managing media contacts
• Building relationships with influencers or journalists to amplify organizational messages

Marketing Technology and Tools

• Becoming proficient in platforms like HeyOrca for social media scheduling and Prospect2 for email marketing
• Understanding ad platforms such as Google Ads and Facebook Business Manager
• Exploring CRM systems and automation tools to streamline communication efforts

A successful Marketing and Communications Fellow should possess strong foundational skills to excel in this role, including excellent written and verbal communication skills to create compelling content across various channels. Organizational and time management abilities are crucial for juggling multiple tasks and meeting deadlines in a fast-paced environment. Familiarity with social media platforms, email marketing tools, and basic analytics is essential for effective campaign execution and performance evaluation. Creative thinking and problem-solving skills enable the fellow to contribute innovative ideas to enhance marketing strategies. Additionally, adaptability and a willingness to learn are key for navigating the ever-changing landscape of paid, earned, and digital media.

The Marketing Fellow will occasionally be required to work evening and weekend hours for special events, such as Invited Dress Rehearsals, Opening Nights, and community engagement initiatives. The fellowship is designed as a full-time commitment of approximately 40 hours per week, focusing on learning and contributing to the organization's marketing efforts.

You might be interested in this fellowship if you want to pursue various careers in marketing and communication with a specialization/focus on performing arts.

Arena Stage is an equal opportunity employer, and we value diversity at our organization. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.