Marketing Communication Expert 5 - Apidel Technologies
Boston, MA 02210
About the Job
Position Description:
Description:
Hybrid-will occasionally need to travel to Boston formeetings
PHARMACEUTICAL PRIMARY MARKET RESEARCH ANALYST
MISSION OF THE DEPARTMENT
Provides marketing colleagues and Senior Leadership witha deep understanding, by use of data and analysis, of the specific disease areamarkets, competitive landscape and customer segments where we compete in orderto capitalize on identified opportunities and minimize risks in pursuit of theorganizations business objectives and ultimate success.
Manage and participate in the execution of pharmaceuticalmarket research (primary and secondary) to provide insights on businessdecision making. Provide a high level of customer service in support ofassessing US market potential and build deliver forecasts for pipeline productsand new business opportunities.
PURPOSE OF ROLE
This position will support the design and execution ofprimary market research projects for the US Oncology team. They will manageindividual projects as well as assist with document and project management formore complex projects that may be executed by the team lead. They may assistwith coordination of other related activities such as reviewing final reports,condensing and simplifying insights, and coordinating market research planningactivities.
MAIN INTERFACES
INTERNALLY:
Market Insights Managers, Marketing, Cross FunctionalLaunch and Brand Teams, US and Global Marketing, Global Business Intelligence,U.S. Legal, U.S. Drug Safety, Managed Markets, Finance, VP Business Excellence,Sales Management
EXTERNALLY:
Vendors selected for various research projects, thirdparty data vendors and consultants
KEY TASKS & RESPONSIBILITIES
Manage the creation of market research materials withvendors and manage vendor activities
Draft RFPs for primary market research projects
Partner with internal business partners to ensure marketresearch materials are aligned with internally available information andresearch objectives
Ensure research from vendors is executed in a timely andquality fashion
Follow internal SOPs related to primary market research,data analytics, and other insight related activities
Provide advanced administrative and project coordinationsupport for some market research and competitive intelligence projects own bysenior researchers
Work closely with other functions to ensure thedepartment operates at the highest level of efficiency Produce work that iswell executed, accurate, and attentive to detail
Update Excel data template and PowerPoint pages thatdelivers to senior leadership
Respond to department member inquiries, requests andresolve issues quickly, competently and professionally.
Assist in the implementation of the market research plan(including launch, secondary data and primary market research plans) to supportthe needs of the marketing teams.
Develop an understanding of the available data sourcesfor epidemiology, claims / prescription data, competitive information, and anyother related data sources to support business decisions.
Conduct secondary market research and intelligence asrequired
Other responsibilities as required
PERSONAL SKILLS & COMPETENCIES
Expertise and expereince working with vendors to designand execute pharmaceutical primary market research
College degree (Bachelors preferred)
4-6 years professional experience (pharmaceutical,medical or corporate environment preferred)
Proficient with Microsoft Office Suite (Outlook, Word,PowerPoint, Excel
Proven organizational skills and the ability to balanceseveral on-going projects simultaneously
Highly motivated and organized, with attention toprioritizing incoming tasks
Excellent interpersonal communication skills (bothwritten and oral)
Collaborative work style and ability to workconstructively within a team environment
Ability to work under pressure and with competing,changing and tight deadlines in a fast-paced environment, while maintaining astrong level of professionalism
Demonstrated strong interpersonal communication andwritten skills, proactive problem-solving skills, and the ability to multitaskeffectively
Excellent listening and communication skills
Highly motivated and organized, with attention to prioritizingincoming tasks
Oncology experience a plus