Marketing Campaign Specialist, Senior - Member Acquisition at Blue Shield of California

Your Role

The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Marketing Campaign Specialist, Senior - Member Acquisition. The team are passionate marketers at heart – driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open enrollment. The Marketing Campaign Specialist, Senior - Member Acquisition will report to the Premier Accounts Marketing Manager and will work closely with our Marketing Strategy team located throughout California.

Your Work

In this role, you will:

• Enhance the open enrollment experience with digital tools – Work with digital strategy and other marketing strategists to enhance the open enrollment digital experience. This includes maintaining and updating client websites and ensuring that digital content is kept current and aligned with brand standards and market trends. 
• Write consumer-friendly digital content to help members better understand their Blue Shield health coverage – Skilled at crafting compelling headlines, body copy and calls to actions for websites and emails. In addition, should be skilled at writing other communications such as power point presentations, flyers and more. 
• Support client-specific member (B2B2C) communications for Blue Shield’s largest employer groups – Support the development and execution of marketing strategies and communications that resonate with members and prospects to drive membership growth. Be knowledgeable of large groups’ product offering and collaborate with other Marketing leads to deliver best in class communications that focuses on the consumer.                                        
• Execute upon end-to-end strategy and development of client-specific member marketing acquisition campaigns – Manage multiple campaigns and projects simultaneously by deadline and on budget. This may include writing creative briefs, submitting JIRA tickets, developing email campaigns, and more.
• Partner with internal and external audiences – This includes partnering with Account Management, legal, creative teams, etc. to strategize, plan, and ensure execution of a variety of marketing campaigns and programs to meet business and membership growth goals.
• Leverage data to optimize campaigns and recommend metrics – Pull campaign metrics to show the success and effectiveness of email campaigns and report campaign progress against goals and relevant marketing metrics to management.

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience
• Requires at least 5 years of prior relevant experience in digital marketing (websites, email, social, etc.)
• Requires experience with project management and organizational skills with attention to details
• Health insurance experience strongly preferred
• Experience with copywriting with an agency or brand strongly preferred
• Experience with MS Office (Excel, PowerPoint, and Word) and other tools (Jira, Workfront) strongly preferred
• Experience with HTML and video editing a plus
• Ability to collaborate with cross-functional teams, such as creative and marketing, account managers, and external partners
• Ability to leverage data to optimize campaigns and recommend KPIs (key performance indicators) to meet goals, objectives, and reports to management