Marketing Campaign Manager - Cloudflare
Austin, TX
About the Job
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
About the Role
Process-oriented Campaign Manager and leader responsible for driving strategy, development, and execution for the Cloudflare Marketing Programs team. Specific experience in working with XDR’s (business development representatives or inside sales representatives) and Account Executives.
The Campaign Manager is responsible for the strategy, development, execution, reporting and optimization of marketing programs - working with internal stakeholders including Product Marketing, Field Marketing, and Business Development as well as external agencies and third-party appointment setting vendors.
The ideal candidate will be able to manage multiple programs at one time, have a proven track record executing integrated lead generation campaigns from ideation through launch that acquire new leads and expand awareness around Cloudflare products, services and solutions.
Available: Austin or Remote, US
What you’ll do
- Reduce prospecting cycle for high-priority accounts with additional insight on pain points and solution interest. Enable and work alongside Mid Market, Enterprise, Public Sector and Strategic sales teams.
- Develop appointment setting program messaging, call scripts and targeted account lists. Manage several appointment setting campaigns and vendors at one time. Collect feedback from programs, monitor meeting count, warm lead handoff process and updated account lists across various sales regions and segments.
- Execute campaigns utilizing a variety of channels including email, direct mail, content syndication, executive events, display, LinkedIn advertising and webinars.
- Use internal tools to stand up campaign components including email nurture and audience targeting in Marketo, Salesforce to create target account lists (TAL’s) for sales teams, SalesLoft cadence creation, Contentful and Folloze for landing page development.
- Define campaign objectives, tactics, assets and channels; identify target prospects in Fortune 1000 and Global 2000 enterprise segments.
- Develop messaging appropriate for targeted personas.
- Manage campaign launch and timeline, ROI, and data-driven improvements through optimization.
- Measure and achieve MQL and pipeline targets leveraging Salesforce (SFDC) and Tableau reporting.
- Communicate campaign results to key stakeholders in the sales and marketing organization.
- Manage budget and suggest where budget should be allocated across various marketing channels based on pipeline generation and ROI.
Requirements
- Must have 5+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, etc.).
- Must be comfortable with reporting and communicating marketing impact across the organization.
- Analytically inclined, exceptional organizational skills, with rigorous attention to detail.
- Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.
- Prior marketing experience in a high growth company in the SaaS, security, or network space, combined with knowledge of how the Internet works is a plus.
- Experience delivering, accelerating, and expanding sales pipeline through marketing campaigns
- Understanding of the customer journey and the best marketing approaches by stage
- Hands-on experience with Salesforce, Marketo,, Demandbase, Folloze, and Tableau (or other marketing automation and analytics tools).
- Analytically inclined and metrics-driven with rigorous attention to detail; great at solving complex problems with curious and creative mindset
- Team player with exceptional organizational skills, and the ability to work strategically and tactically.
- Ability to execute multiple projects simultaneously in a fast-paced and changing environment with tight deadlines
- Excellent writing and presentation skills
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.
Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.
1.1.1.1: We released1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actualrace, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.