Marketing Business Partner - Bernards

Bernards is seeking new, dynamic Employee-Owners who are committed to the overall Mission, Vision, and Core Values of Bernards to help build A Better Experience. Our ideal Marketing Business Partner (MBP) is a marketing leader embedded within the Center of Excellence (COE), responsible for all marketing tasks generated from the COE. This role focuses on executing high-impact marketing initiatives to support project pursuits and winning work. Responsibilities include directly executing marketing tasks generated by the COE and utilizing department resources to ensure optimal execution.

Essential Duties & Responsibilities, including but not limited to:

• Proposal Management: Lead the preparation and submission of high-quality prequalification documents, statements of qualifications, and proposals related to project pursuits for the assigned COE.
• Project Interviews: Coordinate and prepare for interviews related to project pursuits, ensuring that all necessary materials and presentations are tailored to client expectations.
• Marketing Strategy Development: Develop and implement marketing strategies that align with the COE's goals, focusing on enhancing the unit's visibility and competitiveness.
• Collaboration: Work closely with cross-functional teams, including the Business Development team, to understand project requirements and craft compelling marketing deliverables.
• Content Creation: Create and maintain marketing materials, including case studies, presentations, and promotional content that effectively communicate the value of the COE's services.
• Market Research: Conduct market research and competitive analysis to inform proposal strategies and identify opportunities for business growth within the COE.
• Event Coordination and Support: Manage and coordinate logistics for industry events and project milestones, including the preparation and procurement of promotional materials, signage, and supplies. Advise as needed in event-related arrangements, such as catering and venue reservations, ensuring efficient execution. Also, assist in the creation of branded materials for project documentation and maintain inventory of promotional items while supporting social media efforts for event promotion.
• Support Engagement and Influence Initiatives

  Assist in the creation of thought-leadership materials such as whitepapers, case studies, and other content that aligns with the company’s Engagement and Influence initiative to strengthen industry positioning.

  
  

• Support the COE’s Needs: Provide additional support to the COE for ad-hoc tasks or urgent marketing needs, ensuring alignment with overall marketing strategies and project goals.
• Team Support: Support marketing coordinators and other team members as needed, leveraging department resources to enhance the execution of marketing tasks.
• Performance Metrics: Monitor and analyze the effectiveness of marketing initiatives, adjusting strategies as needed to maximize impact and return on investment.
• Brand Representation: Act as a representative of the COE in marketing and industry events, promoting the unit's capabilities and successes.
• Continuous Improvement: Stay informed about industry trends and best practices in marketing to support the COE’s in implementing innovative solutions and enhancing the effectiveness of marketing efforts.

Preferred Experience, Education, and Skills:

• Bachelor of Science in Marketing, Business Management or related field.
• Over 5 years of construction industry experience managing projects from start-up to completion.
• Excellent written and verbal communication skills.
• Ability to build relationships with team members, industry partners, and clients.
• Ability to efficiently manage time, workload, prioritize and maintain a sense of urgency.
• Ability to handle sensitive, confidential matters.
• High attention to detail.
• Competency in Microsoft Suite (Excel, Word, Outlook, PowerPoint), P6 Scheduling and BIM.

About Bernards:

Established in 1974, Bernards is a growth-oriented Employee-Owned multidisciplinary commercial builder and construction management company delivering technical expertise and outstanding construction services to developers, corporations, educational institutions, and public agencies for projects ranging in size from $5 million to over $500 million. The most significant disciplines in which Bernards projects are focused in, Healthcare, K – 12/Higher Education, Government, Entertainment, Mixed-Use, Residential, and Retail, and more.

Aligning with our mission of building a better experience for our customers, industry partners, and Employee-Owners, Bernards continuously builds its premier contractor status by exhibiting core values of mutual respect, integrity, serving others, and continuous improvement, daily.

As an Employee-Owner, you’ll experience competitive pay and enjoy comprehensive benefits that include:

• Medical, Dental, and Health Insurance
• Stock Interest in the Employee Ownership Plan
• Health Savings Account
• Flexible Spending Account
• Employer Paid Life Insurance
• 401(k) with employer match
• Open Personal Time Off
• Sick Time
• Paid Holidays
• Tuition Reimbursement
• Employee Referral Bonus
• Employee Assistance Program
• Flexible Work Hours

Bernards is an equal opportunity employer that strives to attain and retain, top diversified talent in the construction industry. All qualified individuals will receive consideration for employment without regard to race, color, age, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, genetic information, or any other criteria protected by federal, state, or local law.

For candidates that need reasonable accommodations during the application process, or to perform essential functions of this role, please contact Recruiting@bernards.com.