Marketing automation specialists - ClifyX, INC
ny, NY
About the Job
Need dedicated support for this role coverage, this is for Shake Shack- MarTech role.
Note: This is escalated position.
Ask from Project Team:
Local to NY (open for candidate who can relocate day 1 onsite).
Hybrid working for 2-3 days from client location.
Experience range is 8-12yrs.
Only FTE, will be P3, P4 Cadre Hiring.
Job description:
· The primary skill of Google Analytics 4 along with good to have knowledge around mParticle, Firebase, Branch / Braze.
· The person needs to be hands-on regarding tagging related works and should be able to participate in design / architecture discussions as needed.
· Responsible for identifying the best marketing automation software and other technology solutions, implementing them into the client's existing technology stack, and ensuring all marketing strategies align with client's objectives.
· To have strong problem-solving skills and candidate must be able to interpret metrics such as conversion rates, cost-per-lead, and click-through rates to gain insights for future improvement.
· To play a crucial role in optimizing marketing campaigns, customer engagement, and overall business performance through data analysis and leveraging various marketing technology tools.
· Work closely with the marketing team, digital marketing, data & Developers to identify opportunities, measure performance, and recommend strategies for improving marketing efforts.
· The role involves data analysis, reporting, and the effective utilization of marketing technology tools. (Braze, mParticle, Branch, Snowflake, Google Analytics, Firebase, Google Tag Management).
· Set up A/B or multivariate tests and provide reports on how they perform.
· Collect, monitor, and analyze data using KPIs, such as click-through rate, conversion rate, or cost-per-lead. (Braze)
· Suggest ways to increase customer acquisition, demand generation, and revenue.
· Expertise. Intermediate level in using new technology solutions, such as project management software, digital advertising platforms, and database management and analytics.
Note: This is escalated position.
Ask from Project Team:
Local to NY (open for candidate who can relocate day 1 onsite).
Hybrid working for 2-3 days from client location.
Experience range is 8-12yrs.
Only FTE, will be P3, P4 Cadre Hiring.
Job description:
· The primary skill of Google Analytics 4 along with good to have knowledge around mParticle, Firebase, Branch / Braze.
· The person needs to be hands-on regarding tagging related works and should be able to participate in design / architecture discussions as needed.
· Responsible for identifying the best marketing automation software and other technology solutions, implementing them into the client's existing technology stack, and ensuring all marketing strategies align with client's objectives.
· To have strong problem-solving skills and candidate must be able to interpret metrics such as conversion rates, cost-per-lead, and click-through rates to gain insights for future improvement.
· To play a crucial role in optimizing marketing campaigns, customer engagement, and overall business performance through data analysis and leveraging various marketing technology tools.
· Work closely with the marketing team, digital marketing, data & Developers to identify opportunities, measure performance, and recommend strategies for improving marketing efforts.
· The role involves data analysis, reporting, and the effective utilization of marketing technology tools. (Braze, mParticle, Branch, Snowflake, Google Analytics, Firebase, Google Tag Management).
· Set up A/B or multivariate tests and provide reports on how they perform.
· Collect, monitor, and analyze data using KPIs, such as click-through rate, conversion rate, or cost-per-lead. (Braze)
· Suggest ways to increase customer acquisition, demand generation, and revenue.
· Expertise. Intermediate level in using new technology solutions, such as project management software, digital advertising platforms, and database management and analytics.
Source : ClifyX, INC