Marketing Automation Specialist - The Planet Group

Marketing Automation Specialist

Pay Rate: Up to $50/hr depending on experience
Location: 100% Remote
Duration: 7 Months

Our well-known Technology client's Small Business Group (SBG) Marketing Channels team is looking for a Marketing Automation/ Digital Marketing Specialist to support digital marketing campaign execution.

This is a fully remote 7 month contract with the high potential to extend. 

Marketing Automation Specialist Responsibilities:
 

• Building marketing journeys in Salesforce Marketing Cloud.
• Bring digital marketing trends to the team to execute on.
• Manage multiple deadlines for campaign execution requests. 
• Manage end-to-end campaign execution which includes automation configuration, content build, audience signal assembly, marketing materials QA, and stakeholder project management.
• Execute campaigns across email, Facebook Ads, and onsite channels. 
• Manage basic debugging within marketing systems to ensure delivery of campaigns effectively.
• Manage Digital Marketing campaigns (FB Ads, SEM, display, email, etc.)
• QA across digital marketing materials before launching and publishing.

Marketing Automation Specialist Requirements:

• 3+ years' experience minimum.
• Bachelor's degree.
• Experience with global B2B or B2C digital multi-channel marketing campaign strategy and planning.
• Experience with commercial marketing automation tools (Salesforce Marketing Cloud Preferred).
• Clear understanding of email marketing best practices and strategy.
• Clear and effective verbal and written communication.
• Ability to understand large digital marketing systems.
• Ability to build and manipulate content with a CMS tool (eg. Knak, Hubspot, Dreamweaver)
• Exceptional prioritization and project management skills and working tool knowledge (eg. Monday, Trello, Jira).
• Basic knowledge of HTML (email content manipulation).
• Basic knowledge of SQL (segmentation building).