Marketing Automation Specialist - Colorado Christian University

About the Job

Reporting to the Associate Dean of Operations and Director of Admissions, the Marketing Automation Specialist manages the content, coordination and delivery of marketing and communications on behalf of the Office of Undergraduate Admissions.

The Marketing Automation Specialist is responsible for implementing the marketing plan for the Office of Undergraduate Admissions to meet our designed recruitment strategy. This role uses Admissions software and systems, primarily our Customer Relationship Management (CRM) tool. Daily responsibilities include data processing, creating content, email marketing, and mailing physical marketing materials. This role also assists with event communication, travel materials, and overseeing student staff members.

About CCU

CCU is the premier interdenominational Christian university in Colorado and the Rocky Mountain region, delivering world class education to thousands of students. The fully accredited, nonprofit University is located in Lakewood, Colorado, a suburb of Denver.

CCU was founded in 1914 on two principles — grace and truth. CCU’s scriptural foundation comes from John 1:17: For the law was given through Moses; grace and truth came through Jesus Christ. (ESV)

CCU's mission is Christ-centered higher education transforming students to impact the world with grace and truth.

A leader in higher education, the University has been consistently ranked in the top 2 percent of colleges and universities nationwide for its core curriculum by the American Council of Trustees and Alumni. CCU has had nine consecutive years of enrollment growth and has been named one of the five fastest-growing master’s granting universities by The Chronicle of Higher Education.

CCU offers more than 200 degree program options for traditional and adult students through its College of Undergraduate Studies and College of Adult and Graduate Studies. More than 9,000 students attend the University on the main campus, in regional centers throughout Colorado, and online.

Scripture states all Christians are called to serve Christ and to minister to others. Because Christians are individuals with different gifts and callings, we serve Christ in a variety of ministry vocations. CCU invites you to explore how you may use your calling and gifts at the University.

What is most appealing about working at CCU?

1. Faith-friendly: CCU’s culture is unique to higher education. Where else can you pursue academic excellence yet read the Holy Bible, pray with teammates and students at work, and work to impact our culture in support of Christian values?
2. Convictionally Christian: As a university, we have an enduring commitment to Christ, his kingdom and the truth of God’s Word.
3. Live out your calling: We are a traditional evangelical university where you can invest your God-given talents and abilities alongside coworkers and teammates, while having a profound influence on students as they deepen their relationship with Jesus Christ.
4. Equip students for kingdom work: You can be a part of helping students discover their callings and preparing them for positions of significant leadership in the church, business, government, education, and other professions, as a key part of our University's Strategic Priorities.

We’re looking for candidates who have:

1. A bachelor’s degree in business administration or related field preferred.
2. Excellent computer skills and proficiency in Microsoft Office Suite and data management tools.
3. An openness and ability to research, analyze, and implement best practices for organizational effectiveness.
4. Excellent interpersonal skills and a collaborative team‐oriented positive attitude.
5. Effective verbal and written communication skills.
6. Ability to think critically and creatively to effectively solve problems and create content.
7. A can-do attitude, self-starting and independent work ethic, and openness to direction.
8. Student‐centered ethic and excellent customer service orientation.

Key Job Duties

Mission Contribution

CCU provides Christ-centered higher education to transform students to impact the world with grace and truth. The Marketing Automation Specialist contributes to this mission by connecting prospective students and families to CCU through compelling marketing initiatives. The CCU Office of Undergraduate Admissions and the application process is the gateway for prospective students to explore CCU’s academics and spiritual formation, and God’s leading for their higher education and calling.

Email and Text Engagement 

1. Create and execute strategic and personalized email, text, and mailing communication workflows for lead nurturing with Account Engagement and Salesforce.
2. Oversee student staff members who support mailings from the Office of Undergraduate Admissions.
3. Utilize reporting and data sets to optimize targeting, strategy, and efficiency.
4. Update, maintain, and add to catalog of lead nurturing email templates, text messages, and physical collateral.
5. Forecast engagement strategies based on performance and industry insights.
6. Optimize email templates for mobile and desktop/browser and email clients.
7. Monitor integration between Salesforce and Account Engagement.
8. Maintain a clean database.

Design:

1. Create compelling and visually appealing HTML emails.
2. Collaborate with the Communications & Creative Services Department to create physical marketing collateral, including postcards, brochures, and flyers.
3. Monitor and maintain brand integrity across all email communication through Account Engagement and physical marketing pieces.
4. Compose grammatically correct, conversational emails that comply with the CCU Writing Style Guide.

Administration:

1. Increase funnel activity by creating and sending compelling emails.
2. Monitor daily email communication and document improvement opportunities.
3. Maintain an inventory of physical collateral for mailings, events, and college fairs.
4. Facilitate, discern, and prioritize requests from the enrollment team.
5. Set and meet quarterly engagement goals.
6. Maintain a data-driven approach to meet and exceed goals.
7. Troubleshoot technical issues.
8. Streamline workflows and create efficiency.
9. Work collaboratively with other marketing team members.
10. Perform data analysis and reconciliation, producing operational reports from internal and external databases.
11. Execute mailings of branded items (e.g. welcome boxes to incoming students).
12. Assist with on and off-campus Admissions events.
13. All other duties and responsibilities as assigned to contribute to the growth and success of the university.

Work Environment

While performing the duties of this job, you may be required to walk, stand, sit, reach with hands and arms, balance, stoop, speak with clarity, and have appropriate vision and hearing capabilities. The employee must occasionally lift and/or move up to 25 pounds. You may be required to work occasional irregular hours, including some nights and weekends. Colorado Christian University expects all faculty and staff to become a part of the University community by participating in activities and events that occur on the campus throughout the year, which may occur during evenings and weekends.

What we offer our employees:

We offer competitive compensation and benefits packages to all employees. Our benefit package includes: a tuition waiver program, excellent healthcare, generous paid time off, matching 403(b) retirement plan, and additional organizational paid benefits and voluntary benefit offerings. Pay and benefits will be discussed in more detail as candidates progress through the interview process. The pay range for this job is $21.63 - $24.04 per hour. Pay is assigned by reviewing a combination of job-related factors that may include: internal/external pay equity, the salary structure/pay grade, or a candidate’s qualifications/experience for the job. A wage range posted is not a guarantee of a specific wage and CCU reserves the right to make pay decisions based on economic and equity considerations. CCU does not determine pay based on sex or any other protected status.