Marketing Automation Specialist - Bee Talent Solutions

Duties:

What you will be doing as a Marketing Automation Specialist:

• Manage day-to-day creation and execution of email campaigns, including design, segmentation, scheduling, and deployment.
• Execute on the design, build, and implementation of multiple complex and concurrent campaigns using prebuilt Marketo templates, dynamic content, assigned senders, dynamic lists, and audience segmentations.
• Develop and execute email marketing strategies to drive prospect/customer engagement and event attendance.
• Work with team members to support, develop, and communicate email marketing campaigns across different channels and provide visibility in Global Marketing Calendars and Asana project management.
• Create compelling and visually appealing email campaigns that align with campaign/event in a box objectives and brand guidelines.
• Build and manage SFDC campaigns in accordance with Marketo and Salesforce.com native campaign syncs or smart campaign flow steps.
• Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI, to optimize future campaigns.
• Generate regular reports on email marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement.
• Support daily Q&A from stakeholders on campaign and audience setup, infrastructure and tool utilization.

Skills: What you need to know as a Marketing Automation Specialist:

• 2+ years of email marketing or marketing automation experience
• Proficiency in marketing automation platforms, Marketo (required), and tools (e.g., SFDC, Splash, Folloze, Litmus, or similar).
• Experience with email campaign planning and execution, including HTML modification and audience segmentation
• Experience wysiwyg coding emails from a base template, working knowledge of HTML.
• Experience creating, scheduling, and monitoring email marketing campaigns
• Experience in project management and task delivery in work management tool (Asana preferred or similar) Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.
• Detail-oriented with a focus on consistency and best practices in marketing operations.
• Highly organized and used to managing multiple projects and timelines at once