Marketing Automation Specialist - Joni and Friends

Under the supervision of the Email Marketing and Automation Manager, support the overall objectives of Joni and Friends’ Marketing department. Perform duties and responsibilities including, but not limited to:

1. Email Marketing Automation
   1. Collaborate with Marketing team to optimize Marketing Cloud’s automation tools for various marketing channels and campaigns
   2. Execute CRM strategies and marketing automation including customer journeys and ongoing engagement
   3. Complete production and deployment for automated email campaign set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns inside Marketing Cloud
   4. Build and deploy recurring email publications as required, including Daily Devotional, Prayer Group, and Bible Reading Group email
   5. Manage and monitor email campaign performance including deployment timing, data needs, integration, analysis, reporting, and results
   6. Optimize email KPIs including inbox deliverability, data feeds, and mobile metrics; cultivate growth by finetuning segment lists based on behaviors
   7. Troubleshoot email deliverability issues and manage opt-out requests
   8. Collaborate across the organization to understand marketing needs
   9. Work with Marketing and other departments on the development of Salesforce, Classy, and Asana integrations
   10. Maintain documentation of processes, streamlining to improve efficiencies
2. Donation Pages
   1. Create and update donation pages as required for ministry initiatives and campaigns; implement source codes for attribution
   2. Work alongside Development and Marketing to track donations, analyze website behavior, and improve donor user experience
3. Event Registration and Fundraising
   1. Manage ticketed event registration, autoresponder emails, and fundraising activity within Classy and Salesforce CRM
   2. Collaborate with Global Operations, Development, and Accounting to ensure accurate fund codes are attached to events/donation forms and mapped appropriately
   3. Run registration activity and post-event summary reports and provide troubleshooting solutions for the platforms
   4. Resolve related support ticket
4. SMS Marketing
   1. Develop and manage process to collect SMS opt-ins from constituents
   2. Develop SMS strategies for donor and volunteer engagement including the segmentation strategy, sequencing, and dynamic content
   3. Create standard operating procedures for SMS marketing
5. Data Analysis
   1. Report weekly insights to management for constituent engagement, journeys, and testing
   2. Analyze email, donation page, and SMS metrics to evaluate success; provide data-driven recommendations to refine journeys that convert leads into constituents
6. Industry Knowledge and Advancements
   1. Stay current on industry trends related to marketing automation and innovation; maintain expert status on Marketing Cloud
   2. Recommend new tools to enhance cultivation, engagement, and customization
7. Other duties and projects as assigned by supervisor to support department and organizational needs

Prior to applying for any position with Joni and Friends, all applicants must review our Statement of Faith and Mission Statement (below).

MINISTRY LIFE:

Joni and Friends desire is to glorify God in the way we conduct ourselves, and in the work we do. Employment at Joni and Friends is not just a job but a calling from God to serve and share the gospel with people living with disabilities. We desire to see the local church become a place of belonging for every family living with disabilities. We want every employee to excel in their walk with Christ and at their job. We purposely create a ministry-wide prayer life environment and offer leadership, and general training to help employees “Lead like Jesus*” and perform their work with excellence.

CHRISTIAN DISABILITY MINISTRY ENGAGEMENT:

Every employee at Joni and Friends, regardless of their specific role is expected to grow and develop as a Christian Disability Ministry Leader (CDML). This implies a continuous journey of learning and involvement, where employees engage not only in Joni and Friends’ programs but also extend their ministry efforts to their local Christ-honoring churches. This core competency includes:

Active Participation – Actively participate in ministry, both within the organization and their local Christ-honoring churches (if possible and to what degree they are able), advocating for participation of people with disabilities

Continuous Growth – Besides Lead Like Jesus and Beyond Suffering trainings, continue to develop in the realm of disability ministry

Culture of Belonging Approach – Encourage a culture of belonging ensuring that the needs of the disability community are addressed with grace and understanding

Integration of Faith and Work – Ensure that Christian values are a driving force in all aspects of work

Below outlines the Biblical Commission, Vision, Mission, and Values of Joni and Friends which employees are required to believe and uphold.

BIBLICAL COMMISSION:

“Go out quickly in the streets and alleys of the town and bring in the poor, the crippled, the blind and the lame…go out to the roads and country lanes and compel them to come in, so that my house will be full.” Luke 14:21-23 (NIV)

VISION:

“A world where every person with a disability finds hope, dignity, and their place in the body of Christ.”

MISSION:

“To glorify God as we communicate the Gospel and mobilize the global church to evangelize, disciple and serve people living with disability.”

VALUES:

1. Honor God in everything we do
2. Build relationships based on trust and respect
3. Maintain integrity and excellence in programs and services
4. Practice responsible stewardship

* Lead Like Jesus is a course of study provided to all employees and is based on the book written by Ken Blanchard and Phil Hodges of the same name. The Lead Like Jesus course is the model which governs our ministry culture and contributes significantly to Joni and Friends maintaining its certification as a “Best Christian Workplace” according to surveys by the Best Christian Workplace Institute (BCWI).