Marketing Automation Manager - InStride
Los Angeles, CA
About the Job
At InStride, it's simple.
We believe the more you invest in your people, the more skilled they become, and the better your organization performs.
Our mission to bring career-aligned, debt-free education to employers and their workforce has created pathways for our Learners to accelerate their careers with 2,800+ learning options.
Our teams are tied together by a recognition of how impactful education can be for one's career, livelihood and community. Our commitment to the success of our Learners is what drives us. To get a better feel for our culture, watch more here.
Candidates must be located in one of the following states to be considered eligible for employment: AZ, AR, CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MO, NC, NH, NJ, NV, NY, OH, OR, TX, VA, WA, WI.
What we're looking for:
InStride is seeking an experienced Marketing Automation Manager whose main responsibility will be to target, engage and nurture key accounts. This role is a high-profile growth opportunity to develop and execute an account-based-marketing strategy across our digital channels in coordination with a world-class Marketing and Sales team.
As a function of the Commercial team, this role will act as a champion for prospective customers, finding opportunities to engage them through key channels, such as email marketing, and will lean into a user-centric, test-and-learn approach. Are you a forward-thinking, self-motivated professional who has a passion for data-driven strategies and customer journeys? If so, we'd love to have you as part of our team!
Skills we'd love to see you show off:
- Marketing automation expertise: Experience developing and implementing scalable marketing automation strategies while using dynamic content and data feeds / connected content within HTML email templates.
- Technical proficiency: Experienced with HTML/CSS to customize email templates and in-depth experience working with CRMs like Marketo and Salesforce.
- Account based marketing tools: Experience working with ABM tools, like Triblio and DemandBase, and sales engagement tools, like Outreach.
- Campaign orchestration: Skilled at creating sophisticated trigger-based campaigns in partnership with Marketing and Sales teams.
- A/B testing and data analysis: Strong analytical skills with experience in A/B testing, synthesizing data from diverse sources, and creating reports for key partners.
- Communication expertise: Strong written, verbal, and interpersonal communication skills.
- Cross-functional project management and collaboration: Able to motivate, engage and work effectively across a fast-paced, multidisciplinary team to ensure high-quality results on time.
Who you are:
- Your professional journey includes 3+ years experience in a Lifecycle Marketing, Email Marketing or Marketing Operations role for a B2B brand.
- Strategically minded, you have strong analytical skills with a passion for A/B testing and experience creating reports for key partners.
- Your technical experience includes in-depth experience working with CRMs like Marketo and Salesforce and proven success working with ABM tools, like Triblio and DemandBase, and sales engagement tools, like Outreach.
- You are experienced with HTML/CSS to customize email templates and engage audiences. You have successfully developed sophisticated trigger-based campaigns in partnership with Marketing and Sales teams.
- You have a proven track record of leading and implementing scalable marketing automation strategies while using dynamic content and data feeds / connected content within HTML email templates.
- Highly motivated, you are excellent at taking initiative, identifying trends, solving problems, and turning challenges into opportunities. You manage multiple projects with precision, keeping them on track and delivered on time.
- You are passionate about the challenge of building a world-class business that not only helps organizations achieve business growth, but also has a meaningful impact on society!
We are looking for someone who is not only technically skilled, but also enthusiastic about making a meaningful impact. If this description resonates with you, we're excited about the possibility of having you on our team. As a skills-driven employer, we encourage you to apply if there is a skill-fit, even in the absence of years of experience.
How you will create impact:
- Own the management of our Martech stack, including Marketo and Triblio, while partnering with Sales Operations and other stakeholders on ongoing integration and database management.
- Build targeted and segmented marketing campaigns with an experimentation mindset to drive, test, learn and optimize. Continuously conduct A/B testing across all email marketing.
- Optimize marketing automation and lead nurturing processes through email while supporting additional channel initiatives (landing page deployment, webinars, paid media, Sales outreach sequences).
- Work closely with a multi-functional deal team (including Sellers and Business Development Representatives) to strategize and execute effective ways to engage key target accounts.
- Establish closed-loop analytics along with Marketing and Sales Operations to understand the metrics at which our marketing activity engages target prospects, turning them into customers, and continually refine our process to convert prospects and engage customers.
- Train and upskill the Commercial team, develop governance and use best practices to ensure successful delivery of email marketing campaigns.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role!
Benefits @ InStride
As an organization that champions investing in people, it's critical we walk the talk. That's why every InStride employee is eligible to enroll in 3,100+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school - eligible to all employees starting Day 1.
This role is also eligible for the following benefits:
- 401(k) plan with company match
- Flexible vacation policy
- Paid family leave
- Best-in-class health care benefits
- And more!
InStride Diversity and Inclusion Statement
At InStride, we foster a culture of belonging, we support authenticity and intersectionality, and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities, information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you have a disability or special need that requires accommodation, please let your recruiter know.
Policies & Disclosure
Effective November 1, 2021, all new hires must be fully vaccinated against the COVID-19 virus unless they have been granted a reasonable accommodation. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation is approved by the People & Talent team in writing.
For questions on how we use personal information of job applicants, please refer to InStride's Job Applicant Privacy Policy.
Beware of recruiting scams. InStride does not require a financial transaction or any financial account information to be eligible for employment. If you receive a message purporting to be from InStride asking you for a financial transaction, your financial account information, or any other sensitive information, please do not respond and let us know immediately at recruiting@instride.com.
About InStride
InStride is a tech-enabled services company that is pioneering new approaches to workforce education solutions with a mission of driving meaningful social and business outcomes by unlocking access to life-changing education. In collaboration with quality academic institutions, we enable employers to provide career-aligned, debt-free education through a personalized, digital platform and a consultative service model. To learn more, visit: https://www.instride.com/