Marketing Associate, Events & Communication (East Coast) - FUJIFILM Holdings America Corporation

FUJIFILM Healthcare Americas Corporation is a leading innovator in diagnostic and enterprise imaging solutions designed to meet the evolving needs of healthcare across prevention, diagnosis, and treatment. Fujifilm’s medical imaging portfolio includes solutions for digital radiography, mammography, computed tomography, magnetic resonance imaging, ultrasound, endoscopy, and endosurgery. The Synapse® Enterprise Imaging portfolio provides healthcare professionals with the imaging and data access needed to deliver a complete patient record. REiLI®, Fujifilm’s artificial intelligence initiative, combines Fujifilm’s rich image -processing heritage with cutting-edge AI innovations to inspire a new tier of clinical confidence. The In-Vitro Diagnostic portfolio provides the golden standard of molecular based immunoassay technology for liver surveillance, cutting edge clinical diagnostic chemicals for leading laboratories across the country and diagnostic chemicals for OEM white labeling products. The company is headquartered in Lexington, Massachusetts. For more information, please visit 

Job Purpose: Reports to the Director, Marketing & Communications, and will support a variety of Marketing Communications activities within the Endoscopy Division at Fujifilm. Responsibilities include but are not limited to 3 key areas:

1) PLATFORMS: provide primary support activities associated with key marketing communications platforms, including but not limited to:

• Showpad (Sales Enablement)
• Pardot Marketing Cloud (Email Marketing in Salesforce)
• Endoscopy-related Websites
• EtQ (Regulatory Review System)
• Survey Monkey

2) EVENTS: Coordinating both virtual and in-person regional events and courses, as well as coordination of monetary grants and equipment loans for the Western region in the US, including the identification and preparation of needed event marketing assets.

3) ADMINISTRATIVE: Coordinate the procurement of estimates and provide needed information for budget tracking from design, photography, event, and print vendors for a variety of marketing communications projects.

FUJIFILM is an equal opportunity and affirmative action employer.  All qualified applicants will receive consideration without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability, protected veteran status or any other characteristic protected by applicable federal, state or local law.

External US

Duties and Responsibilities:

Primary support activities associated with key marketing communications platforms (55%):

• Initiate by taking necessary trainings/on the job learning to achieve proven proficiency in needed skills to proactively perform job functions for this role (Showpad, Pardot, Websites, EtQ, Survey Monkey, Salesforce).
• Once trained, assume responsibility for updating Showpad content across Experiences, as well as the addition of new content.
• Once trained, be responsible for auditing, evaluating, and developing optimized experiences for Sales Enablement in Showpad.
• Become the platform Subject Matter Expert on Showpad to be able to provide Field training and address and resolve sales inquiries on Showpad.
• Responsibilities for tracking and management of user licenses in Showpad for Endoscopy.
• Once trained, assume responsibilities to review and update document tagging/search-ability structure in Showpad.
• Once trained, assume responsibilities to conduct ad hoc and monthly leadership report generation, analysis, and presentation summary for Endoscopy/Endosurgery teams in Showpad.
• Once trained, assume responsibilities for Pardot (email marketing) support with coordination file uploads, copy drafting and layout of emails, sharing email performance (OR, CTR, RR) to Manager for campaign reports.
• Collaborate with Marketing Communications Specialist in updating lists and contacts within the platform, as well as provide assistance with email campaign lead processing and the set-up of email programs.
• Websites – taking direction from manager and working closely with product management, Endoscopy Digital Strategists, HLUS support, and outside vendors, support content development and posting across web properties and pages for Endoscopy and Endosurgery, as well as conduct page audits and making content and SEO recommendations.
• Own the submission and process management of all finalized marketing communications documents and web content into EtQ for regulatory approval – managing documents from submission through to appropriate upload into sales and customer-facing content platforms.
• Collaborate in determining Endoscopy survey needs. Set up, administer, and provide reports on internal and external surveys conducted across Endoscopy.

Proactive coordination of events includes but is not limited to the following responsibilities (35%):

• Once trained in process, procedures, and support tools, conduct proactive outreach and gathering of information needed to participate in/produce regional events and courses, identifying activities needed to ensure event success, and conducting follow through as needed to ensure approvals, working closely with Product Management team members and with Marketing Operations Associate to facilitate.
• Review and consideration of event participation levels and requirements, involving key stakeholders as needed.
• Review and consideration of monetary grant and equipment loan participation levels and requirements, involving key stakeholders as needed.
• Timely, proactive sharing of pertinent event production information with key stakeholders, e.g. manager, product managers, sales, executive director, operations, etc.
• Coordination of endoscopy products and materials to send to appropriate event personnel, e.g. ensuring shipping of marketing materials (e.g. graphics, video, links, banners, monitors, etc.), forwarding of marketing assets to event staff, etc.
• Organizing, proactive timely posting, and management of communications and materials for Western regional events, and educational courses onto Showpad for sales enablement.
• Proactive and timely communication of and adherence to event-related deadlines.
• Provide potential leads to Inside Sales for follow up.
• Track and report on the performance of regional events, coordinating efforts with product managers, sales, and marketing communications staff, and provide recommendations on future participation.

Administrative Duties: (10%)

• Ensuring event-related expenditures are organized and filed on a regular basis, providing information in a timely manner to enable monthly and quarterly budget reconciliation and reporting by the Marketing Operations Associate.
• Procuring estimates for sales enablement materials, processing orders and working with 3rdparty vendors on inventory management.

Additional responsibilities as assigned.

Qualifications:

• Bachelor’s degree in marketing or related field.
• 0-5 years’ demonstrated experience in marketing or related field.
• 0-5 years’ demonstrated experience in event coordination or management.
• Demonstrated proficiency/knowledge utilizing the following technology:
  • Pardot or similar e-marketing platform.
  • MS Office Suite, including Excel, PowerPoint, Word.
  • Showpad or similar sales enablement platform.
  • Adobe AcrobatoSalesforce.
  • Regulatory-related systems.
• Demonstrated aptitude and capabilities for the following attributes:
  • Strong organization and collaboration skills.
  • Strong professional verbal and written communication skills.
  • Working with a sense of urgency and timeliness in communication.
  • Understanding and adhering to deadlines in a fast-paced environment.
  • Prioritization of work to meet tight deadlines in a fast-paced environment.

Physical requirements

While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle or feel objects, ability to use a keyboard, reach with hands and arms; balance; stoop, kneel, crouch; and talk or hear. The employee may be required to occasionally lift and/or move up to 10 to 50 lbs.

Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus.

Travel

• Occasional (up to 15%) travel may be required based on business need.

In the event that COVID-19  vaccine mandates issued by the federal government, or by state or local government become effective and enforceable, the Company will require that the successful candidate hired for positions covered under relevant government vaccine mandate(s) be fully vaccinated against COVID-19, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption.  
Applicants to positions where vendor credentialing or other similar requirements exist to enter facilities will be required to comply with the credentialing requirements of the facilities, including complying with vaccine requirements. 
For all positions, the Company encourages vaccination against COVID-19 and requires that the successful candidate hired be willing to test for the COVID-19 virus periodically and wear a face covering indoors as required, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption.