Marketing Associate - Dallas Area Rapid Transit

General Summary:

The Marketing Associate is responsible for the development and implementation of business-building marketing programs for customers and the project management of assigned initiatives.

Essential Duties and Responsibilities:

• Develop strategic marketing plans to support marketing programming, which will include detailed project plans, budgets, and timelines.
• Guide projects from brainstorming to execution, keeping internal clients focused on their strategies while helping them explore ideas they may not have considered.
• Accountable for the execution and evaluation of specific marketing programs to increase ridership by targeting existing and potential customers.
• I serve as project champion and team leader on cross-functional projects while working with other departments.
• Work directly with the internal creative team and outside agency to meet project objectives.
• Accountable for day-to-day marketing functions, including developing briefs, project-based budgeting, market analysis, data analysis, campaign tracking, and reporting.
• Support marketing leadership on key marketing initiatives.
• Manage all marketing expenditures to keep projects within budgetary guidelines.
• Perform other related duties as assigned.

Minimum Knowledge, Skills, and Abilities Required:

Note: An equivalent combination of related education and experience may be substituted for the below stated minimums excluding High School Diploma, GED, Licenses, or Certifications.

• Bachelor's degree from an accredited college or university in Marketing, Communications, Business Administration, or a related field.
• Two (2) years of progressively responsible experience in corporate marketing, advertising, promotions, or related fields.
• Pass a physical (medical) examination that includes a drug screen to operate DART non-revenue vehicles.
• Has a thorough understanding of the strategic planning, creative, media, and production processes.
• Proficient in using PC and software applications, including Word, Excel, and PowerPoint.
• Excellent communication skills (written and verbal).
• Capable of working independently while still being able to lead the efforts of a larger team.
• Ability to manage complex and multi-faceted marketing plans with strong analytical, planning, and project management skills.
• Ability to write clearly and succinctly in a variety of communication settings and styles. Can get messages across that have the desired effect.
• Ability to pick up on technical things quickly. Can learn new skills and knowledge. Is good at learning about new industries, companies, products, or technical knowledge. Does well in technical courses and seminars.
• Ability to use rigorous logic and methods to solve complex problems with practical solutions. Is excellent at honest analysis. Looks beyond the obvious and does not stop at the first answers.
• Ability to make good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment). Most of his/her solutions and suggestions are correct and accurate when judged over time and sought out by others for advice and solutions.
• Ability to quickly find common ground and solve problems for the good of all. Can represent his/her own interests and yet be fair to other groups. Can solve problems with peers with a minimum of noise. Is seen as a team player and is cooperative. Quickly gains the trust and support of peers. Encourages collaboration. Can be candid with peers.
• Ability to demonstrate a fiduciary obligation to section, division, department, and DART in handling materials and information of a confidential nature.
• Ability to be dedicated to meeting the expectations and requirements of internal and external customers. Gets first-hand customer information and uses it for improvements in products and services. Acts with customers in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

Working Conditions:

Works in an environment where there is minimum exposure to dust, noise, or temperature. May be moderately exposed to unpleasant working conditions, including dust, noise, temperature, weather, petroleum products, and chemicals while visiting DART's operating facilities, assuming the incumbent is observing all policies and procedures, safety precautions and regulations, and using all protective clothing and devices provided.

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. The statements are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All employees may perform other duties as assigned.

DART is proud to be an Equal Employment Opportunity Employer, supporting diversity in the workplace. M/F/D/V

Open until qualified applicants are identified.

JR102290