Marketing Associate at Cancer Check Labs

Cancer Check Labs is looking for a motivated digital marketing intern with a passion for email and great customer experiences. They will be responsible for crafting emails, planning exciting campaigns and growing the email program. 

More specifically, you will:

Build and manage email campaigns

• Work in partnership with designers and copywriters to optimize strategy for email campaigns that onboard, engage, and retain potential and current customers.
• Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Devise and execute A/B tests, support testing calendar, analyze, and record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer affinities & segments, and new features intended to drive performance lift.
• Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
• Knowledgeable in HTML/CSS, URL structure & parameters, and Content Management Systems.
• Knowledge in marketing automation platforms such as Hubspot, Google Analytics, and email marketing management software platforms.

Understand the customer lifecycle

• Customer focused mindset in relation to customer segments, customer engagement (content), and the customer journey. Continuously assessing if the message is going to “the right person, at the right time, through the right channel”.
• Work with marketing leadership to understand key channel segments and support by building effective campaigns to drive engagement and revenue performance against KPI goals. 
• Use customer data such as web-behavior to drive message &content personalization and segmentation strategy.
• Stay abreast of email related laws and regulations to ensure compliance.

Measure results to evaluate and optimize campaigns

• Measure results to evaluate and optimize campaigns 
• Track that leads are being communicated with in a timely fashion and any follow up needed is directed to the right person internally

Requirements 

• 1-2 years of experience with an Email Service Provider or Marketing Automation Platform  
• Excellent written communication skills. 
• Strong project management skills and exceptional attention to detail. 
• Comfortable in taking initiative and presenting data driven ideas
• Familiarity working in a startup environment