Marketing Analytics Lead - Spring Health

The Marketing Analytics Lead will be responsible for analyzing marketing data to drive strategic decisions and optimize performance. You will manage data collection, generate insights, and collaborate with teams to measure marketing effectiveness, ensuring the use of analytics tools to boost ROI and engagement.

This is a full time, remote role reporting to the Senior Director of Marketing Operations. 

What you'll be doing: 

• Own the data hygiene for the marketing team, ensuring accuracy and consistency across all data sources to enable effective decision-making.
• Collaborate with Sales, BI, and Marketing Leadership to ensure alignment on data needs, forecasts, and performance metrics critical to achieving KPIs.
• Own key marketing analytics processes such as weekly/monthly/quarterly reporting, attribution, lead routing, and pipeline analysis to ensure accurate tracking and reporting of marketing performance.
• Partner with the Business Intelligence (BI) team to set up and maintain tracking mechanisms and dashboards that provide real-time visibility into key marketing metrics.
• Enable the marketing team to track and report on their own campaign performance, providing tools, training, and support to foster self-sufficiency in data reporting.
• Execute on marketing analytics initiatives to ensure the right data is collected and interpreted to optimize campaigns and improve lead generation.
• Provide actionable insights based on data analysis to help inform marketing strategies, improve conversion rates, and maximize ROI.
• Continuously monitor and improve the integrity and accessibility of marketing data to ensure that teams are equipped with the necessary information to drive results.

What success looks like in this role:

• Effective execution of marketing analytics initiatives, ensuring timely, data-driven decision-making.
• Strong collaboration with Sales, Business Intelligence, and Marketing leadership to align on key data, forecasts, and insights needed to achieve KPIs.
• Delivery of accurate and actionable marketing analytics reports that support strategic business decisions and drive measurable improvements.
• Proactive identification of trends and opportunities, using data to optimize marketing strategies and improve conversion rates.
• Clear alignment between marketing and sales teams, leading to better-targeted campaigns, higher-quality leads, and maximized ROI.

What we expect from you:

• 5+ years of experience in marketing analytics, with a focus on B2B marketing
• Strong proficiency in Google Analytics, Mixpanel, and Looker, or other analytics tools
• Strong proficiency in Salesforce, Hubspot, and Ringlead 
• Ability to translate complex data into actionable insights
• Experience with account-based marketing (ABM) and data-driven decision-making
• Excellent communication skills and ability to collaborate with cross-functional teams

The target base salary range for this position is $127,000 - $165,700, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don't meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health:Our Values

Hypergrowth meets impact

What to expect working here:

• You will be held accountable to an exceptionally high bar and impact
• This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
• You will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs you
• You will create processes & products that have never existed before
• You will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can be
• Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows

And…

• You get to be surrounded by some of the brightest minds in the field  
• You get to learn and grow at an extremely accelerated pace
• You will experience transparency, integrity, &  humility from leadership 
• You will be empowered to constantly challenge the status quo
• You get the space to experiment & innovate
• You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
• You will become more resourceful and resilient
• You get to be part of a winning team that opens doors in the future

Benefits provided by Spring Health:

Your Total Health:

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medicalaccount which is valued at $199/year per user. HSA and FSA plans available
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access toGympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Spring Renewal: When you hit your four-year Springaversary, you'll be awarded afourweek, fullypaid, sabbatical leave to renew and recharge. 

You And Your family:

• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses

Supporting you financially through:

• Our People team benchmarks all salaries using theRadford Global Compensation Databasefor technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment

Creating a culture you can thrive in:

• Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
• Focus Fridays: no meetings, no distractions, just time for you to get work done.
• Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.
• Up to $1,000 Professional Development Reimbursement per calendar year.
• $200 per year donation matching to support your favorite causes

Our privacy policy: https://springhealth.com/privacy-policy/

Don't meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.