Marketing Analytics Data Analyst - CRM, Marketing - Lakeland - Publix
Lakeland, FL
About the Job
Required Qualifications
- Bachelor’s degree in Data Analytics, Economics, Finance, Geography & GIS, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline from an accredited college or university or equivalent experience
- 1-year in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting
- 1-year analytical experience:
- Writing SQL; OR
- Conducting Financial performance analysis; OR
- Writing R code or similar functionality within other statistical tools; OR
- Using a Geographic Information System (GIS) specializing in demographic analyses
- For recent college graduates, these requirements can be satisfied by relevant coursework
- Advanced knowledge of mathematics and statistics
- Accounting and/or Finance knowledge (basic knowledge of accounting principles)
- The ability to work effectively without close supervision or guidance
- The ability to self-direct work activities and take action on tasks without direction from a supervisor
- The ability to work productively and effectively when faced with stressful work situations and time pressures
- The ability to manage time so that the priority of the activities determines the timing and amount of attention they receive
- Arithmetic computation and reasoning
- The ability to inspect, cleanse, transform and model data from various sources with the goal of discovering useful information/trends, informing conclusion and supporting decision-making
- The ability to interpret, analyze, and explain financial information
- The ability to understand and apply new information, procedures, or principles to perform job duties
- The ability to understand the “big picture” and the interrelationships among various parts of the organization
- Innovation and creativity
- Problem solving skills
- The ability to develop and maintain professional, trusting, positive, and productive working relationships with associates, managers, customers, and vendors
- Customer focused
- The ability to persuade, convince or achieve buy-in from others
- Negotiation skills
- Active listening skills
- Presentation skills
- Verbal and written communication skills
- The ability to collate data extracts and summarize key findings into concise relevant and easy to digest reports/deliverables for decisions makers
- Advanced skills in Microsoft Word, Excel
- Basic skills in Microsoft PowerPoint
- Intermediate skills in Microsoft Access
- Skilled in SSMS or other SQL based application
Preferred Qualifications
- MBA or Master’s degree in Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, Geographic Information Systems, GIScience, or another analytical discipline
- 3+ years of analytics work related experience
- Data Science Certificate Or Business Analytics Certificate, Salesforce, Geographic Information System Professional
- Recent completions of Coursera or similar courses to demonstrate ability to stay on trend with analytics
- Knowledge of Data analysis techniques, including: inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision making
- In depth understanding of Information Systems design methodologies and testing processes
- Skills in Data visualization/story telling
- Expert skills in Microsoft Word, Excel
- Intermediate skills in Microsoft PowerPoint
- Advanced skills in Microsoft Access
- Skills in Alteryx, Tableau, PowerBI, and other Business Intelligence Tools (ETL)
- Skills in Salesforce
- Skills in ArcGIS/ESRI
- Experience with marketing methods and approaches (e.g., segmentation, targeting, audience creation, customer/consumer data, data privacy, etc.)
Marketing
Source : Publix