Marketing Analyst - III - Pinnacle Group
Lake Mary, FL
About the Job
Job Description:
What candidates will be doing:
- Client Business’s Content Strategy team is looking to add a Social Listening & Community Manager to support the buildout of its social listening and community management program.
- This role will be part of the team responsible for the organic social strategy for the Client’s Business and Client’s Frontline brand handles.
- The ideal candidate is a social native with excellent copywriting skills who is savvy in platforms like Sprinklr and BrandWatch and tapped into trends.
- This person will become one with our social community with the goal of identifying both proactive and reactive engagement opportunities, surfacing key insights and trendspotting.
Community Management:
- Manage multiple monitoring profiles across handles for engagement opportunities with employees, customers, brand partners and general social audiences
- Grow and build Client’s Business’ online social presence across owned and creator audiences
- Respond directly to comments embracing the Client’s Business brand values and voice
- Engage with social community within Client’s Business’s brand voice and tone
- Collaborate with internal social media crisis communications teams
- Route social media escalations to internal customer support team
- Surface real-time opportunities for social content within trending and emerging topics, including corporate culture, industry news, products and services
- Engagement management of brand presence across all social media platforms
- Leverage monitoring and analytics tools to measure the impact of both owned content and earned mentions
- Monitor social conversation (sentiment analysis, competitive insights, alert threshold, campaign-level reporting)
- Build dashboards within social listening tools to monitor industry trends, brand conversations and campaign post-mortem analysis
- Collaborate with CX and Customer Support teams to help build social customer support program
- Develop and manage monthly and campaign-based social listening reporting
- Leverage insights to make proactive recommendations for content opportunities
- Collaborate with agency to develop social engagement dashboards for priority campaigns
- 5 plus+ years of demonstrated experience with social listening and community management
- Exceptional copywriting and editing skills, preferably in a social context
- Expert in social platforms (TikTok, Instagram, LinkedIn, Facebook, YouTube)
- Expert within social listening platforms (Sprinklr, BrandWatch)
- Experience in social media metrics and analysis, including the development of detailed reports that measure social performance over time and experience in capturing key learnings and defining next steps and opportunities for improvement a plus
- Team player, ability to collaborate with agency partners and various internal teams
- Strong project and timeline management in a deadline-driven culture
- Ability to translate requests and opportunities into social execution for B2B projects
- Data-driven, digital-first approach to customer engagement
- Experience leading social listening and/or community management for large brands/agencies
- Experience in the B2B technology space
- Familiarity with telecommunications/tech space
- Bachelor's degree required
- Open to remote candidates
- Job Posting ID:
- Job Posting Title: Social Listening & Community Manager
- Community Management: 80%
- Social Listening & Reporting: 20%
Pay Range: $38 to $40hr on w2
The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.
Source : Pinnacle Group