Marketing & Advertising Representative - Pakio, Inc

Objective: Seeking a Marketing & Advertising Representative to strategically lead brand strategies and marketing communications for our major clientele in the telecommunications and entertainment industry. Our organization needs individuals with a passion for this industry to continuously foster our success. And of course, if you are a sports fan, that doesn't hurt either!

About Us: We are one of the nation's leading telecommunications firms in development, product production, and marketing. We have partnered with a valuable portfolio of clientele in telecommunications, entertainment, and major Fortune 100 companies.

Essential Responsibilities: 

• Work with the Account Director on the development of all consumer-focused marketing activities to build the show brand.
• Work closely intertwined with other divisions in marketing and advertising to define, navigate, and build clientele brands.
• Assist in all brand strategy efforts, including defining positioning and mining consumer insights.
• Directly market to our customers in person through in-person interactions and promote our client's products and services
• Work on the development of all marketing communications including strategy development, creative briefing, topical promotion, and campaign execution.
• Work closely with the company's research function to evaluate target audience research used to make key decisions related to the brand promise and consumer advertising.
• Analyze marketing/campaign performance and correlate those efforts back to brand perception, audience growth, and other key performance indicators.
• Partner with Sales Marketing Consultants on the construction of promotional opportunities and coordination/implementation strategies.

Qualifications/Requirements: 

• Training in strategic marketing environments, including client relationship management
• Open to creative development
• College Degree Preferred
• Reliable Transportation to the office and client meetings required

Desired Characteristics: 

• Visionary/breakthrough creative development & execution
• Sports Minded
• Strong leadership & management skills
• Excellent communication & presentation skills
• Highly collaborative and creatively nurturing
• Understanding of media/entertainment industries as well as the ever-evolving digital marketplace
• Ability to foster a culture that is creative-driven

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