Market Research Analyst at Jobot

Fresno, CA 93730

About the Job

Production company with deep roots in Fresno County seeking a Market Research Analyst for our growing operation. We have a tenured staff and executive leadership team that believe in our mission to become the premier provider in our industry segment.

This Jobot Job is hosted by: Beau Pennington
Are you a fit? Easy Apply now by clicking the "Quick Apply" button
and sending us your resume.
Salary: $65,000 - $75,000 per year

A bit about us:

We are a Production company with deep roots in Fresno County seeking a Market Research Analyst to support the Marketing department for our growing operation. We have a tenured staff and executive leadership team that believes in our mission to become the premier provider in our industry segment. We offer a competitive salary and additional perks including ESOP certificates. Come join our team!

Why join us?

We have a long-standing track record of providing high-quality products and service to our loyal customer base
North Fresno location
Reporting to the Marketing Manager
Over 40 years in business
Well-tenured staff
Excellent core values
Dedicated Leadership
Full benefits
Excellent culture
Work/life balance

Job Details

Job Details:

Our company is seeking a dynamic and experienced Permanent Market Research Analyst to join our marketing team. This position is integral to our strategic decision-making process and will play a vital role in helping us understand our market, competitors, and customers. The successful candidate will be responsible for conducting thorough market research, analyzing data, and providing actionable insights to our team. This is an excellent opportunity for a seasoned professional who is passionate about data-driven decision-making and has a deep understanding of the finance industry.

Responsibilities:

Collect and analyze data on consumer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct competitive analysis to identify market trends, pricing/business models, and strategies of other companies.
Design and implement surveys to understand business objectives and discover prospective customers’ preferences, characteristics, and patterns.
Compile and analyze statistical data using modern and traditional methods.
Use online market research tools and catalog findings in databases.
Stay informed on market trends, and other parties’ research and implement best practices.
Monitor, evaluate, and report on specific marketing outreach programs such as social media, website/SEO, online advertising, email advertising, and more.
Perform SWOT analysis and other common marketing research models to provide valid and reliable market research.
Conduct internal business/sales and market analysis to equip and inform stakeholders.

Qualifications:

Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
Minimum of 2 years of experience in market research or a related field.
Proven experience in collecting and analyzing data, and turning it into actionable insights.
Proficient in statistical analysis software and database management.
Strong knowledge of data analysis and market research techniques.
Exceptional understanding of the finance industry and its trends.
Excellent communication and presentation skills.
Strong analytical skills with a goal-oriented attitude.
Ability to work independently and as part of a team.
Strong attention to detail and a strong analytical mind.
Ability to manage multiple tasks and projects simultaneously under tight deadlines.

Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.