Market Director Communications Community Engmt - HCA Healthcare

Description

This position is incentive eligible.

Salary Estimate: $149780.80 - $224640.00 / year
Learn more about the benefits offered for this job.

The estimate displayed represents the typical salary range of candidates hired. Factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role. The typical candidate is hired below midpoint of the range.

Introduction

Do you want to join an organization that invests in you as a Market Director of Communications & Community Engagement? At HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

 Benefits

At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

• Medical, Dental, Vision, Life Insurance and Flexible Spending
• Paid Time Off (PTO) and Personal Leave
• 401K (100% annual match - 3% to 9% of pay based on years of service)
• Academic Assistance and Reimbursements for Tuition and Student Loans
• Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
• Home, Auto, and Pet Insurance
• Employee Stock Purchase Program (ESPP)
• Short Term & Long Term Disability coverage
• Adoption Assistance
• Legal Benefits and lots more!

 Learn more about Employee Benefits

 You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Market Director of Communications & Community Engagement like you to be a part of our team.

 Job Summary and Qualifications

The Market Communications and Community Engagement Director (Market Director) reports directly to the Division AVP, Strategic Communications with a dotted-line reporting relationship to the Hospital CEOs in their market and the Division AVP, Community Engagement. Directs the communications and community engagement efforts of 2 hospitals across the San Jose market, as well as provides marketing support at these facilities. The Market Director plays a critical role identifying opportunities to scale and streamline communications and community engagement activities across the market, as well as serving as the lead communicator/spokesperson both internally and externally.

Develops annual PR & Communication plans to sync with Division-developed paid media plan for the hospital/market. Drives our community and customer engagement to heighten our positive reputation within the community. Develops organic content (written, web, video) via tight connectivity with key service line leaders and physicians. Identifies opportunities to leverage this content across the market to create dynamic materials, messaging, events and forums that will positively engage the community to choose this facility. Measures success of all activities in order to refine and adjust as needed. Operates smoothly in a fast-paced, high-intensity matrix environment. Serves as an outward facing representative of the hospital and market to the community and in that role keeps current in terms of community needs, issues and opportunities relevant to the organization. 

What you will do in this role:

Communications

• Bridges enterprise brand narrative with market/hospital brand to highlight the value of being part of the broader organization.
• Assists CEO and other officers with communication needs including messaging related to colleague engagement.
• Supports development and implementation of the strategic PR and Communications plan to meet organizational needs and support hospital business and growth goals.
• Proactively develops content to drive engagement across owned, earned and paid media channels. Proactively pitches compelling stories to local media outlets.
• Manages crisis communications and serves as an on-call public information representative.
• Stays abreast of hospital news, trends, services and objectives.
• Acts as a local advocate for the adherence to marketing and communications specific policies in partnership with the Facility Ethics and Compliance Officer.
• Consistently monitors patient comments and reviews about the hospital and its physicians in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews.

Community Engagement

• Serves as a conduit to communicate enterprise, group and division community engagement strategies to facility leadership.
• Drives engagement programs and activities to heighten our positive reputation within the community.
• Supports strategy for hospitals Board of Trustees regarding composition and engagement.
• Identifies meaningful healthcare-related community engagement activities in the hospital’s service area that complement the organization’s goals.
• Supports and coordinates events and programs in coordination with the Division and hospital goals and designed to raise awareness of the submarket’s capabilities and strengths.
• Supports aspects of colleague community engagement, including giving campaigns for the community and our HCA Healthcare Hope Fund, volunteering and board service in collaboration with Human Resources. 

Marketing

• Serves as a conduit to communicate enterprise, group and division marketing strategies to facility leadership.
• Provides facility insights to feed division/regional marketing plans, including access to service line leaders, subject matter experts and other key leaders.
• Lead local brand management activities to ensure stakeholders are educated, knowledgeable and engaged on our brand strategies, including proper use of logos and marks.
• Partner with Division team to activate local marketing and brand strategies.
• Act in supportive role for marketing tactics applicable to Physician & Provider Relations/Physician Service Group needs.
• Supports division/corporate growth agenda.
• Partner with the Marketing Services Organization to develop content (includes web and social content) and manage hospital collateral items such as fliers, brochures, rack cards, etc.

 What qualifications you will need:

● Bachelor’s degree required

● 5+ years of relevant experience

● 1+ years of management experience

 

 HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

 

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

 We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.