Marcomms and Demand Generation Manager, Americas - Electro Rent Corp

Company Profile:

Electro Rent is a leading global provider of test and technology solutions that enable its customers to accelerate innovation and optimize investments. Electro Rent’s rental, lease, sales, and asset management solutions serve industry-leading innovators in communications, aerospace and defense, automotive, energy, education, and general electronics and have done so since 1965.

As the world’s largest resource for testing and technology, we offer equipment from more than 300 brands – ensuring our customers access to equipment that fits their exact need and specifications. Electro Rent is proud to partner with the leading manufacturers who strive to deliver against the latest technologies with quality and reliability.

Position Summary:

The Marcomms and Demand Generation Manager, Americas is a working manager/coach-player position in the marketing department with ownership of the Demand Generation function and direct managerial responsibility for other members of the Demand Generation team.

Primary responsibility is leading the Americas effort for Marketing Communications in general, creating the Demand Generation plans and managing the delivery of programs, using the resources of the global team and local teams, OEM partners and external vendors to deliver target leads and opportunities from all marketing activities.

This is a critical role which requires a capacity for assessing market opportunities, extracting the key messages and creating strong proposition for targets as well as proven knowledge of techniques in creating compelling communications that bring in relevant new contacts (that are nurtured though to becoming new customers) as well as maximizing repeat business/loyalty and cross-selling from existing customers.

It will require a strong capacity for briefing, creating and delivering strong and measurable communication programs, managing database metrics and automation systems) leading systems ideally Pardot). It also means working hand-in-glove with the web team to ensure maximum conversion of inbound comms programmes and being able to understand, manage and enthuse sales teams to work in synch to deliver the most effective follow-up and results.

• Leading the Marcomms and Demand Generation team in the Americas – working with the team to create and execute strategies, intelligently measure outcomes, and adjust efforts accordingly.
• From general business objectives, creating and communicating the plan and schedule of activity, including key vertical targets and agreed messaging campaigns.
• Own Marketing relationships with key OEMs including Keysight, R&S, Tek and other principal partnerships by importance, including ensuring proper coordination, collaboration and use of MDF as well as reporting back on outcomes.
• Setting the strategy and selecting relevant demand generation activities, campaigns, digital programs, cross-selling programs to deliver target leads and positive brand presence.
• Generate awareness of Electro Rent among target users, through messaging and campaigns that enhance brand value and rental penetration – promoting the ‘one source’ message with all services including Rental, CPO, Distribution, Calibration and Services.
• Collaboration with marketing operations to ensure that KPIs and other metrics are gathered and accurately reflect business outcomes of marketing efforts.
• Collaboration with sales to ensure coordinated rollout of various marketing campaigns and initiatives including sales enablement where needed.
• Coaching and ongoing development of both direct reports and others in the Americas team.
• Training and onboarding of Demand Gen team new hires.
• Performs other related duties as assigned, in accordance with business needs and organizational goals.

• 5 to 7 years’ experience with Marketing and Demand Generation process management
• Solid understanding of marketing/demand generation best practices.
• Solid understanding of Pardot (or other marketing automation platform).
• Solid understanding of Salesforce (SFDC)
• Understanding of Test and Measurement business or similar technical business industry.
• Proven track record of effective lead/demand generation which leads to business results
• Proven understanding of personas and delivery of relevant messaging which engages

Experience & Education

• Bachelor’s Degree from an accredited college or university or equivalent experience desired.
• 5 to 7 years’ experience with Marketing and Demand Generation process management.

Physical Requirements

• All positions will require, to some degree, the physical abilities described below to perform the essential functions of the job.
• Work the expected hours, consistently arrive at work at the agreed time and follow Company rules and guidelines regarding breaks and meal periods.  Full time is typically considered to be 40 hours per week.
• Communicate effectively both orally as well as written.
• Ability to lift 10 pounds of equipment or boxes above the head, alone, or with help lift 150 pounds
• Read documents.
• Communicate effectively with phone.

Electro Rent is the largest, most comprehensive test equipment services provider for market-leading customers around the world. We are focused on delivering outstanding service for customers across a broad range of industries including Aerospace/Defense, Telecommunications, Mobile/Computing, Power & Industrial, Automotive, Medical, Education, New Space, Data Products Rental and more. With 1.1 billion inventory, immediate shipping to over 100 countries, and a world-class accredited calibration and repair lab, our team of experts solve tough technical and financial challenges related to testing.

Electro Rent is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

All offers of employment are contingent upon the completion of a pre-employment background investigation that may consist of, but is not limited to, pre-employment drug & alcohol screen, criminal background investigation, and documentation required by the Immigration Reform & Control Act of 1986 or other applicable regulations. During the background investigation process, a record of conviction or other adverse issues will not necessarily disqualify a candidate from employment. Electro Rent will consider factors such as 1) the length of time that has passed since the offense or adverse issue; 2) age at the time of the offense or adverse issue; 3) the severity and nature of the offense or adverse issue; 4) the relationship of the offense or adverse issue to the position for which you have applied, and 5) evidence of rehabilitation. Additionally, candidates who refuse to submit to a drug and alcohol test or who fail to show up for a drug test within the required time will no longer be considered for employment, and any offer of employment will be rescinded.