Managing Director B2B (Media Planning) - Crossmedia Inc
New York City, NY
About the Job
WHO WE ARE
Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague's professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we've been the top ranked media agency named to Ad Age's Best Places to Work for the past five years in a row.
Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edibles, Illva Saronno and more. UK clients include AIrbus, Etihad Airways, S & P Global, Zalando, and more.
WHO YOU ARE
A champion of media planning and strategy who is focused on delivering innovation and excellence in work for clients in the B2B space. An individual who understands the intricacies of business-to-business targeting and who is skilled in bringing forward-thinking ideas to the table. An in-depth understanding of communications and media strategy, cross-channel planning, and the intricacies of media activation and campaign performance analysis.
You have 15 + years of experience in an integrated cross-channel media planning role. You are passionate about consumer behavior, digital media, technology, and data. You have strong POVs, engaging in industry and agency thought leadership.
YOUR OBJECTIVES
- To build and contribute to Crossmedia's media practice, focusing on clients in the B2B space. Bringing your experience in cross-channel media planning and a passion for consumer behavior, digital media, technology, and data. You have strong POVs, engaging in industry and agency thought leadership.
- Creating and managing a B2B strategy and roadmap for clients. You can toggle between the strategic and execution sides, because knowing the technical allows you to craft a stronger strategy.
- Leverage expertise in addressable media, Reach/Frequency based planning and data and audience strategies to put forward the most optimal media plans for B2B specific clients
- You are comfortable explaining media theories and technology to clients, partners, and internal teams. You take away the smoke and mirrors and are a teacher and mentor to your team.
- You enjoy building relationships with clients, as well as new business prospects and partner agencies.
- You have an entrepreneurial streak and are excited about building the agency with new tools, ideas, and opportunities.
- You are looking for a place to learn, push and build something special, and want to do it in a collaborative environment. You should be comfortable in a casual environment where the structure is loose, and the only limitations are your own.
REQUIREMENTS
- 15+ years of experience in media planning.
- An in-depth experience in working with clients in the B2B space
- Audience-based Marketing (ABM) experience is highly desired
- Providing strategic leadership based on an in-depth knowledge of each client's business
- Must have a growth mindset. Someone who is strategic, creative, and analytical. Ability to leverage insights to deliver clients' objectives from planning to reporting.
- Advance media product delivered to clients, fueled by a holistic understanding of advertising and media.
- Leadership skills and a great relationship builder
- Liaison between partner agencies, media partners, and in-house client strategy/creative teams
- Strong financial acumen
This role is hybrid and requires working onsite at our New York office, with flexibility to work from home too.
Salary range $185k - $250k. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Fully-funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).
Continued employment remains on an "at-will" basis." Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.