Manager, Regional Marketing - SP Plus Corporation

Overview:

SP+ is driven by Our Promise, “Making Every Moment Matter for a World on the Go.” Our team understands that time is scarce, so we are intentional about putting ourselves in the shoes of those we serve. The result is a unique combination of talented people and industry-leading technology that enables SP+ to prioritize each and every moment, recognizing that the time colleagues, clients and customers invest in us must always matter.

 

The Manager, Regional Marketing will oversee the execution of marketing programs intended to identify new business opportunities, drive incremental revenue and grow existing clients. Utilize digital marketing strategies including web-based advertising, social media, email, multi-media messaging, and other available channels to develop impactful marketing campaigns. Track, analyze and report on marketing efforts that align with the company’s goals and objectives. Collaborate with team members to identify ways to improve the overall customer experience.

 

 

What we offer

 

• Health Insurance, Vision, and Dental
• 401(K) Match Program with immediate match
• Short-Term and Long-Term Life Disability
• Hybrid working model
• Life Insurance
• Paid time off, including vacation, mental health, sick and holidays
• PayActiv - On-demand pay for the money you have already earned.
• Fantastic opportunities for career growth
• Hybrid working model
• A knowledgeable, high-achieving, experienced team 
• Learning opportunities through our internal training program, SP+ University
• A diverse company that cares about inclusion, innovation and the environment. Visit www.spplus.com to learn more
• A free and confidential employee assistance program (EAP) that provides support and resources to employees and their families 24/7

 

Responsibilities:

What you'll do

 

Strategy and Planning

• Develop and manage marketing programs that support parking promotion and incremental sales/revenue
• Work directly with field operation team members to develop programs that support operational objectives and business commitments
• Establish marketing program objectives, integration of messaging, and identify appropriate vehicles and channels
• Work with facility and regional managers to identify competitive challenges and untapped opportunities to develop marketing programs
• Work directly with the airport business development team to assist with business outreach programs
• Work in collaboration with our team members who support our internal online reservation and technology platforms to develop communications and collateral
• Work in collaboration with corporate marketing support staff on the implementation of centrally managed marketing programs including website and mobile promotions, paid search campaigns, geofencing display advertising, email marketing, social media and partnership marketing
• Coordinate with corporate marketing support staff the management of marketing campaigns requiring third party advertising, marketing agencies and vendors
• Ensure that all program executions conform to SP+ corporate brand guidelines

 

Marketing Initiatives Development

• Work with the field operations team to develop online sales capabilities and strategies that capture ecommerce market segment
• Create and manage online parking guides and promotional landing pages website while identifying opportunities to improve organic search performance through search engine optimizations, including site content, parking rates, maps, photos and more
• Develop, monitor and analyze paid search campaigns to support the field operations teams objectives
• Identify and implement partner marketing and linking programs with local businesses and merchants
• Develop and implement messaging strategies and implementation plans for social media channels
• Work in collaboration with corporate marketing to accurately track and analyze programs to maximized performance, and contribution to business objectives
• Develop tailored market content for RFP responses and perform market analysis as needed and for aggregator websites
• Assist regional team leaders with presentation development for potential and existing client virtual and in-person oral interviews/presentations

 

Education & Training

• Act as the local subject matter expert with field operation teams for all online and offline marketing initiatives
• Monitor the marketing initiatives implemented within the region to ensure that corporate marketing best practices are being observed
• Stay abreast of the latest innovations in online and offline marketing capabilities and their applicability to SP+ revenue generation

 

Qualifications:

What you need

 

• 5+ years of work experience in digital marketing
• Bachelor’s degree in marketing or a related field
• Proven ability to self-manage
• Excellent organizational skills
• Confident presentation skills
• Desire and ability to think strategically
• Willingness to learn and be challenged
• Marketing program management experience
• Working knowledge of marketing program analytics software including Google Analytics and Google Adwords
• Must be travel up to 10% of the time

 

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Salary Range:  $80,000 - $90,000 per year

Benefits:  Eligible employees will participate in the various benefits plans including medical, dental, vision,  flexible spending accounts, long/short term disability, life insurance, accident insurance, 401k and paid time off.

 

 

SP+ is an equal opportunity employer committed in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, color, ancestry, religion, sex, age, national origin, citizenship status, marital status, sexual orientation, veteran status, gender identity, disability or other classes protected by federal or state law. SP+ does not tolerate harassment or retaliation against any employee or applicant based on these characteristics or because the individual exercised their EEO rights.

Location:3470 WILSHIRE BLVDLocation :US-CA-LOS ANGELES